Fashion, Coffee, Wellness & More

20 May 2018

Style | Interview: Latifa Bint Saad


Meet Latifa Bint Saad, a stylist who has an interesting take on fashion, she is one of the very talented people in Saudi Arabia's crowded artistic and stylish scene at the moment and she is paving her way to success quite swiftly.  Latifa is Najdi by blood but grew up in Jeddah which is also where she has spent her entire Primary/Secondary educational years before deciding later on to move to London in order to pursue her love for Fashion Communications and Styling.  I decided to ask her a few questions to find out more about her and what she's planning to do in the near future..

1. How and when did you develop an interest in fashion styling?

I know that this is such a generic answer, but I’ve always been interested in fashion, at a young age I used to sketch clothing for fun, however at 10/11 years old I knew that my love for fashion was not in the design side but rather something different which I couldn’t pinpoint yet. I grew up in a creative household where creativity and imagination were encouraged (my father is a poet and artist) and I’m grateful for that because I got to develop my creative skills quite early on.

Also something that many people might not know about me is that I started my styling journey at age 13, working as a styling assistant for a well-known fashion house in Jeddah called @hekayatoffical, Alia and Abeer the designers saw this spark in me that anyone else would just diminish, they really nurtured me and gave me the creative freedom to experiment at such a young age with little to no experience. I worked for them for almost 4 years then we decided to part ways and to this day they
are my number 1 supporters.

2. Which street-style city is your favorite during fashion week?

This may sound completely unconventional, but I’ve been loving the street style in Tbilisi. With many fresh designers exhibiting extremely innovative collections unlike any of the notorious 4. It’s a mix of everything and is quite diverse in styles thus isn’t quite restricted as the other cities.

3. What is your personal style?

I can’t really explain it, it’s sort of more monochromatic. I tend to stick with blacks, whites, and greys and usually with more menswear tailored garments such as suits. My friends always joke that I dress like Diane Keaton in "Annie Hall", which is quite accurate just with less color.



4. Can you tell us who your style icons are?

With that said (Refer to Question 3) my style icons have no relation to my personal style. I chose to embody their overall vibe and aesthetic in my decorum. They include Cher, Diana Ross, Diana Vreeland, Jane Birkin, Catherine Deneuve, Elizabeth Taylor, Bianca Jagger and Yoko Ono. I would just like to say that I have an obsession with Studio 54 so that’s why I choose to gravitate towards pioneers in the disco genre.

5. In your opinion, do you think style can be taught or are you simply born with it?

I believe it to be both in a way. As I trust that taste is more genetic, while style evolves over time.



6. When you have free time, what do you like to do?

There is a quote by one of my fashion icons Diana Vreeland where she says, “the eye has to travel” and I try to incorporate that in everything I do. Even during my free time, I love to explore and study the environment that I’m in. Activities I enjoy are reading or listening to podcasts. On a sunny day I love to explore the city you’ll never know what you’ll find, meet and understand in the process. As you can tell from my Instagram stories I love going to museums and art exhibits I find them to be such a visual form of inspiration for my work, with one of my upcoming projects inspired by the MISK exhibition in the Phillips auction house.

7. What are your favorite trends for SS18?

For me I’m a person that does not believe in trends, I believe it is just cognitive response to the over saturation of a specific garment, pattern or accessory etc.. that results in one’s behavior to replicate. Originality and innovation is always key!

8. Can you tell us about your future projects?

I currently finished working on a project with photographer Taha Bageel which we were fortunate enough to shoot in the historic Balad District… I’m sorry I can’t really disclose more than that at the moment but will hopefully share the results soon so stay tuned.



Interviewer: Amal Ismail - Photos: courtesy of @Latifabintsaad and @Oa.ph

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