27 February 2014

Fashion Events | Edition KSA: The Kingdom of Limited Editions

On Tuesday, February 25th, Saudi’s leading luxury & fashion consulting firm, Niche Arabia, and one of the most innovative online Arab fashion retailers, Mooda.com, hosted EDITION KSA, an event to gather Saudi's burgeoning fashion community, while promoting and showcasing talented designers from the Arab world. In addition, to a collection of exclusive items commissioned for the KSA market, Saudi designers, Rana Ismail of boho-chic brand Rana Ismail (Jeddah), Reem Faisal of bridal and evening brand Reem Faisal Couture (Jeddah), and Mashael Al Faris of evening wear brand Moushi (Riyadh), showcased exclusive limited- edition pieces styled by two Saudi stylists, Marriam Mossalli of ShoesandDrama.com and Bakry Alkaff. Models played the role of live mannequins at the conceptual Libra Boutique. International beauty salon, Toni & Guy Jeddah, sponsored the hair and makeup of the models, and provided consultants that worked with the stylists to complete their looks. Edition KSA aims to highlight the various professionals within the Saudi fashion industry, from designer to stylist, to retailer and marketeer. The event launched one of the first all-inclusive initiatives to get various--and even competing professionals to have a dialogue, and perhaps even collaborate!   

In addition to these Saudi designers, Mooda.com also curated a trunk show featuring existing designers from its platform such as Tamara Al Gabbani, Aura, Xela Fashion, Caroline Seikaly, Paraphernalia, Ceecode, Lya Lya, Poupée Couture, Sarah’s Bag, Jojoba designs, Instant 24, Madame Reve, and Sarah Melki. It is Niche Arabia and Mooda.com’s intention to bring together the fashioniastas and fashion connoisseurs of Saudi in order to create an ongoing dialogue in order to nurture and cultivate the newly emergent fashion industry.   
About The Looks:  The three looks have been named: Tomboy Princess (Mossalli), Golden Warrior (Mossalli), and Tormented Artist (Alkaff). Tomboy Princess plays with the sneaker and couture trend we witness at Paris Haute Couture Fall ‘14, using Reem Faisal's feminine couture and mashing it with boyish Converse sneakers. Carine Roitfeld "slept in" makeup and messy ponytail completed the look. Golden Warrior played with the color trend of NYFW Fall 14 of blue and gold. Wearing a Tamara Gabbani kaftan, and accessorizing with 24-leaf tattoo from Instant24 on her face and side braids, we created a fierce warrior in surreal chiffon drapery--showing a hard and soft side to this exotic woman. Tormented Artist, which was styled by Bakry Alkaff, which emphasized the minimal aesthetic that comfort is a form of luxury. Wearing a fluid three panel black dress by Rana Ismail, the Tormented Artist stepped out of her studio, paint beautifully and unintentionally in her avant garde hair

 Follow Niche On: 
Facebook: Niche Arabia
Twitter: @NicheArabia
Instagram: NicheArabia

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23 February 2014

Fashion Week | One Model's Story - Serena Archetti



Meet Serena Archetti, a young, smart and ambitious model from Italy who has transformed a dream of hers into a reality. We noticed her strong presence in designer Stella Jean's SS2014 spectacular show last year and wanted to know more about her journey in the crazy modeling world, we hope that her story can inspire you to go ahead and chase those dreams and passions you have, no matter how hard they may seem now..

1- How did you start in fashion? 
Modeling is my dream since I was a child. When I finished school I went alone to Milano to look for a modeling agency, even though I didn't know very well how it all works, then I started to work very hard between castings, shootings, commercials and small catwalks. So now I've been modeling for one year but in the first days of September I wanted to change something about my job to try to arrive at a higher level, I went to an important fashion agency in Milano and represented myself, soon after they chose me. I'm very happy about that.

2- You were one of our favorite models during the Stella Jean Show, tell us more about your  experience in that show..
It's so great to read that I was one of your favourite models. I can that the Stella Jean Show was a beautiful experience for me. It wasn't my first time on a catwalk but it was my first time to walked in such an important place, because it was held at Armani theater. Stella is a very nice and sensitive person, I can remember that at the end of the show she cried from happiness. Working in fashion week has always been a great thing but, it's really difficult to explain to others how much it is exciting to be walking on a very important catwalk. The preparations are the longest part of everything. We must be perfect and the hairdressers/make-up artists are just so fast and nervous because they have a very important role in all this, you can't lose yourself control easily. The model also has a very important role, during the preparations and when others put the clothes on your body, you understand that everybody are there for you and you must show them your best. When it was my time to walk I saw so many people around me and in the end of the catwalk I saw like a million photographers, on the inside I was so excited but I was also very focused. Wearing Stella's clothes was really great because I loved the looks and when you like the clothes that you are wearing it's easier to show others your best on the catwalk.
3- What is your absolute favorite moment on the catwalk?
I think that my favourite moment is when the man who organizes models turn in the backstage says: "Serena Go!" and then I go so fast to the catwalk and see people, photographers and that where all lights are on me and for me, it's a situation that you can only imagine when you are waiting backstage, it's your time! a really amazing feeling when you live it. 

4- From your professional point of view, what does it take to be a good model?
For sure a good model must have a healthy life, basically always having time to do sports and it's really important to have a good life style. Sleeping enough hours every night is so essential so you can have enough power and energy the next day to go through castings, shoots..etc. Models work with their body and they travel a lot so it's important to be very quick and always on time. I also think that a model must be determined and sure of herself because if you aren't, you can't show your best to the clients and others.
5- Describe your personal style, are there certain brands you love wearing?
My style is very sheer, I don't use too much make up and I never choose striking clothes. I preferer to be very natural and for this job it's essential to look natural, of course sometimes I like wearing amazing dresses and clothes for my job, I dream of wearing them in my personal life sometime. My favorite brands are Cavalli and Armani, the styles are so dashing and chic, like the way I am. 

6- Name three things a model must be during fashion week..
A model must be quick, diligent and concentrated. 

7- What are your future projects...
Now I'm modeling but in future I want to see more of the fashion world and modeling, I'd like to emerge even more and on a higher level. I hope to realize my dream one day because I'm trying to do my best for it. 

You can follow Serena on Instagram: @SERENAARCHETTI


Photos: courtesy of serenaarchetti,cosmopolitan,fashionmodel.it
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22 February 2014

Makeup Trends SS2014 | Yes To Geometric Eyes & Flashy Lips








Can't wait to rock one of these amazing ideas soon, what about you? let us know which ones you liked on our instagram: @lamodarbia


Photos:courtesy of fashionising
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15 February 2014

Model in Focus | Robin van der Krogt

Robin van der Krogt started his career as a model back in 2012 as a part-time job, less than a year later the 25 year old  became a full time model walking for brands such as Missoni, Rick Owens and Vivienne Westwood... here is our short interview with him
Brooklyn We Go Hard - The Magazine
Introduce yourself to our readers...
My name is Robin van der Krogt and I grew up in Leidschendam, The Netherlands.  Family, friends, music and good food are the main things I would like to be surrounded with every day. For 19 years I played soccer with a lot of fun, but I had to quit this to build up my career as an international model.

What is your educational background?
My first education I finished after high school was Sport and Movement. Hopefully I will graduate in January 2014 from Uni, Media- and Entertainment Management
Brooklyn We Go Hard - The Magazine
How long have you been working as a model & what was your first modeling job?
Before I started full time a few months ago, I have been working part-time as a model for like 1 year and a half. My first modeling job was for EDUN, fashion brand founded by Alison Hewson and Bono.

Who are your favorite photographers, and who you would like to work with?
Photographers I would like to work with are Karl Lagerfeld and Mert and Marcus.
Where is your favorite shopping spot?  Describe your personal style..
London. I will describe my personal style as casual with a cool leather jacket, a jumper, skinny jeans and a nice pair of quirky shoes. To me it is about confidence, feeling comfortable and feeling that clothes represent you and your character. 
Left to right (Vivienne Westwood-SS2013, Y- Project AW14)
Which fashion week is your favorite & why?
Paris, because I think there are so many different types of designers, that's what makes it very interesting. 
Left to right (Vivienne Westwood-SS2013, Opening Missoni SS2013, Rick Owens AW14)
What advice do you have for other aspiring models? 
Be yourself! Don't pretend to be someone else in front of other people, if you decide to do, sooner or later people will know you're fake.
campaign teaser Francisco van Benthum AW 12/13

For more on Robin follow him on his instagram: 
@Robinvanderkrogt

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09 February 2014

I AM DESIGN | The First Annual Saudi Design Week


We are very happy and proud of the art & design movements that are going on  in Saudi at the moment, starting with Saudi Art Week which took place in Jeddah and Saudi Design Week which will start tonight in Riyadh at 6:00pm. We at Lamodarabia are wishing Saudi Design Week and all the organizers, sponsors and speakers the best of luck!

The first edition of Saudi Design Week will take shape as a boutique fair with venues all over the city of Riyadh. SDW will host a series of events across the capital, which will sweep multiple disciplines from decorative art, design, art, photography, typography, and fashion. SDW will also host the first Design Forum, which will bring together luminaries from the fields of fashion,, design, art, and business to discuss, explore and debate some of the most pressing issues facing the design field in the region today. The forum will act as a center stage for a series of stimulating speeches, panel discussions, presentations and Q&A sessions to generate an enriching dialogue and set the tone for future editions of SDW.

Riyadh, Saudi Arabia (January 20, 2014) – Saudi Design Week’s inaugural edition, created and organized by Oasis magazine premier arts & culture magazine from Saudi Arabia in partnership with the King Faisal Center for Research and Islamic Studies an independent, not-for-profit institution financed by the King Faisal Foundation, will host a fair that is devoted to the world of art and design, with a special regional flavor. 


With a series of open events that extend beyond one main venue  and will enliven different areas of the city center, Saudi Design Week will gather under a single roof both masters of design as well as emerging talents, both local and international.

About SDW Noura BouzoCo-Founder and Organizer said “It is not about being the most extravagant regional gathering of design, but about starting a solid conversation that will initiate advancement within the creative community. Let us start talking about design, in all its fields, and allowing the fair to grow organically to gradually encompass elements and discussions that have been lacking in our region. To reinforce these discussions with action, is our vision, until we see a full picture of a creative community that is supported and thriving,”


Making up the very essence of the premier edition of SDW is the Design Forum, a not to be missed platform for exploration, discussion, and debate. Gracing the Forum are keynote speakers across a variety of disciplines, which promotes a holistic approach to design. Speakers at the Forum include HRH Princess Reema bint Bandar Al Saud, Cyril Zammit, Carla Saliba Badeeh Abla, Abdulnasser Gharem, Dr. Maha Senan, Faisal Malki and many more.

Saudi Design Week will kick off tonight at Lamart Gallery6:00pmKSA.
For more information about the events and conferences please visit: www.SaudiDesignWeek.com



Thank you to "Oasis Magazine" for providing us with the news
Photos: courtesy of Saudi Design Week
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