Fashion, Coffee, Wellness & More

27 January 2014

TOBY HATEM ALAKEEL | LONDON FASHION SHOW & MORE











"The toby Hatem Alakeel Indochine Collection Launch at the London fashion show is inspired by one of my favorite movies "Indochine" which stars KatherineDeneuve Where influences of Chinese and french sophistication are the key present elements! I merged Chinese with french spohystication from the 1930's Era while still witholding the traditional aspects of Toby." The shoes were all provided by Christian Louboutin to compliment and complete the Toby look. The New Indochine Collection will be available at Toby boutiques starting from Next week and soon to be available at Saks Fifth Avenue in Dubai  and can be ordered on line through www.urtoby.com.

DESIGNER HATEM ALAKEEL WAS HONORED WITH BEST REGIONAL DESIGNER AWARD FOR  2013 BY ESQUIRE MIDDLE EAST - At the recent held Esquire Man at His Best Awards 2013  hosted by premier Men’s magazine, Esquire Middle East, Saudi Designer Hatem Alakeel was in the spotlight once again when he was honored with the award for the best regional men's designer. Known as the Tom Ford of the region , Hatem Alakeel’s brand TOBY specializes in traditional men's wear with a progressive twist and is one of the very few designers in the Kingdom and the region who is male focused. Hatem has dressed celebrities such as Snoop Dog and Christian Louboutin and is popular for his peace bracelets that has been worn by celebrities including Eva Longoria, Diane Vin Frustenberg, Jermain Jackson , Nancy Ajrm and Haifa Wahbe. Recently, Hatem also made a foray into women’s wear and launched his women's collection,  titled Hatem Alakeel Femme. "I am delighted to see that an international magazine like Esquire Middle East also embracestraditional style . The Toby and Hatem Alakeel brand are no longer just about Thobes but also extends to men's ready to wear shirts and jackets. It was truly an honor to be nominated, but I am truly overwhelmed and excited to win this award." said Hatem Alakeel on receiving the award. 
 
Known as the Tom Ford of the region, Hatem Alakeel’s brand TOBY specializes in traditional men's wear with a progressive twist and is one of the very few designers in the Kingdom and the region who is male focused. Hatem has dressed celebrities such as Snoop Dog and Christian Louboutin and is popular for his peace bracelets that has been worn by celebrities including Eva Longoria, Diane Vin Frustenberg, Jermain Jackson , Nancy Ajrm and Haifa Wahbe. Recently , Hatem also made a foray into women’s wear and launched his women's collection,  titled Hatem Alakeel Femme. For more information on Hatem Alakeel please contact us on: info@urtoby.com
  Thank you to "Toby Team" for providing us with the news
Photos: courtesy of Toby - Hatem AlAkeel & Sultan Rahi







































































































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