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26 October 2013

Paris | The Isabel Marant pour H&M Collection



A Street Celebration in Paris Launched The Isabel Marant pour H&M Collection 

Yesterday night, enthusiasts including Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès-Frisbey, Olga Kurylenko, Alice Dellal, Mélanie Doutey and Lou Lesage gathered in Paris to celebrate the launch of the Isabel Marant pour H&M collection. In a lively urban atmosphere catching Marant’s bohemian energy, the collection was presented in cinematic settings that mixed images, films and models. Live performances by Grandmaster Melle Mel and Rappers Delight, originally of Sugarhill Gang charged the atmosphere. 

 


“We wanted to present the collection in a way that felt real and casual, not a red-carpet extravaganza: this is how I see my work. I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA," says Isabel Marant













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