29 January 2013

Marriam Mossalli | Shoes, Drama And More

This interview was done almost half a year ago but finally got published today, Marriam Mossalli isn't only the founder of Niche Arabia, www.shoesanddrama.com and Editor-At-Large for Marie Claire Arabia, she's also what I like to call a fashion activist, dedicating her spare time always for the sake of fashion & style, communicating with her social media buddies even if super busy! This is probably one of the most interesting interviews we have done on our blog, I will let you read her answers to discover on your own how honest, tenacious and funny she really is..

Tell us more about you & your professional background:
I have over 7 years experience in media, but I'm not old! ;) I graduated from university and literally jumped--stilettos first--into work! I began in the Advertising industry, writing TVCs and content for clients as a Content Developer. My transition into media was a sort of fluke: I had a client, who happened to be a designer, ask me to edit an article that a magazine was going to publish on her. She had been so pleased with the work I did for her website that she trusted me to completely rewrite the article. The magazine then asked her for my contacts and hired as their senior journalist. The rest is shoes and drama...

What was the first thing that got you interested in fashion? 
I think I was born with the "style gene" it exists... well, at least according to the Huffington Post. As a kid, I used to reinvent myself every summer with a new wardrobe! I'd save my money all year and then splurge when I traveled on summer vacation. My friends would come over to my house and watch me unpack to see what was the new trend--cartoon t-shirts, striped tops, that was all me!

Tell us more about your company "Niche" and what's your aspiration regarding this new field of business? 
The idea was actually planted one September at Mercedes-Benz Fashion Week in NYC. I was meeting with designers and they all kept saying the same thing: 'The Saudi market is so important." And they voiced they same concern--they all lacked someone they trusted, who could be their eyes--and hands--on the ground in Saudi. I had basically been giving advice and lending my expertise for years, it was time to take it to the next step. I saw...a niche, basically, in the market and knew it had to be addressed. Niche was our answer. Our goal is to offer people a unique experience through our various brands and professionally executed events. It's about creating buzz, getting people excited, and then delivering the goods! 

What are your future dreams?
I want to pursue film as a scriptwriter. Many people may not know this.

What future projects, events should we expect?
A lot of brand launches! High-caliber designer collaborations that will just blow people's minds! As you can tell, I'm pretty excited myself! Oh, and we have more fashion and trunk shows planned for this year! We have so many designers eager to come to Saudi and finally meet their loyal fans face-to-face.

Your Fashion:
Describe your personal style... 
Well, as an editor, I'm forced to be quite eclectic. Some days I'm a minimalist (Rick Owens), other days I play dress-up-Daphne (think McQueen & Balmain), but if you really want to know the core fashion aesthetic of Marriam Mossali, I think you can deduce from my fashion icons, my style is classic. I want to style every outfit from Mad Men. I love body conscious dresses, especially now that I've put on weight and have curves (I had a complex growing up, no chest and bones, so now I'm obsessed with curves, even though I'm barely a B cup! As I always say "I have an hourglass figure with all the sand in the bottom!"
Name 3 fashion items you can't live without? 
My mini 2.55 Chanel--its so classic it looks vintage, my vintage designer sunglasses, I got a collection, well, its more like an addiction than a collection! haha and... a credit card? does that count...well, it should!
Who are your fashion icons? 

Ava Gardner, Grace Kelly, Catherine Deneuve
Name your most favorite fashion brands.. 

Galliano's Dior, Lanvin, Alexander McQueen's McQueen
Name 3 shops you buy from religiously... 

Dior. Dior. and yeah, Dior. (you did say religiously? And I am a Dior extremist) 
A designer you'd love to meet in person... 

Alber Elbaz!

The Runways...

Which collections did you like the most this year?
Lanvin. Ferragamo. Balenciaga.
Do you watch any fashion related shows on TV/online, if so which? 
PROJECT RUNWAY!!!!!!!! I'm obsessed... all the designers I feel I know better than my own family, and I want Tim Gunn to adopt me. When I interviewed Michael Kors for Madame Figaro in Paris, I swear, we just chatted like a bunch of school girls gossiping about Angelina Jolie! Love my Project Runway!  
Which fashion week is your favorite and why? 
Darling, its not!  For true fashionistas, every week is Fashion Week!
What trend would you like to come back from the past? 
Mary Janes! :)  
How can our readers establish relationships with Niche? also how can we all keep up to date
with your services and news?
We're social media addicts! So the best way is through our FB page (NicheArabia) or twitter (@NicheArabia), I'm also really active on my page (Marriam N Mossalli) and twitter (@Shoesanddrama), I post everything and anything on fashion and design! :) Readers should look out for the launch of my website: www.shoesanddrama.com that'll offer readers a peephole into the drama behind all my fashion adventures!


28 January 2013


Fashionable duo Dina Abdulhadi Daryani & Samantha Kayruz Chami decided to join forces in theDRESSroom.com, an extensive online selection of over 2000 designer evening gowns and dresses. Dina & Samantha are modern Middle Eastern women who juggle family obligations, professional pursuits and social commitments. Their challenge to find THE dress for family soirees, avant garde functions, work and play motivated them to set up theDRESSroom.com, the online destination to find the right dress for every type of occasion. Ladies of the Middle East can mesmerize onlookers with the most fabulous, stunning gowns. With a wide selection of impeccable styles, gorgeous fabrics and authentic designer brands, theDRESSroom.com has come to save the day …and night.

Modern ladies need dresses that accentuate their natural beauty in many other settings, from casual gatherings to working at the office, cocktail parties, graduation parties to many other occasions. theDRESSroom.com offers a collection of dresses that celebrates every body shape, size, lifestyle and budget and they are swiftly delivered to your door.
 Even ladies with special requirements can find a wide array of choices at theDRESSroom.com with fashionable petite and large size dresses, exquisite maternity dresses, conservative modest dresses, and dresses that celebrate the traditions of Middle Eastern culture. Whatever you are looking for in a dress, you are sure to go on an online shopping experience that enhances your look and adds to your beauty with sheer elegance.


18 January 2013

Ready For River Island SS2013

Ok, this isn't because I'm a river island junkie, honestly this collection is extremely vibrant and on trend, way beyond what I expected.. personally I want the striped ones so much, can't wait to get my hands on it.


10 January 2013

Favorite Tokyo Fashion "Candy" Store AW 2012-13

Knit Cardigan:GARETH PUGH




Knit Cardigan:GARETH PUGH







Photos: courtesy of faketokyo 

07 January 2013

Photographer Interview | Diego Diaz Marin

Meet Diego Marin a talented photographer from Spain who's making a big mark on the fashion world by creating one of the most intriguing photo-shoots ever, using what seems like a cinematic scenery sometimes and very artistic methods on another, his approach to photography is more artistic than technical in my opinion and this is what made me want to know more about him. He has shot memorable campaigns for Schield, Just Cavalli, Aquazzura and done many photos to be featured in famous publications, magazines & fashion websites..here are his answers to our inquiries.    


When did you first start having an interest in a career as a fashion photographer?
Always, since I was a child of 8 years but I always thought it was impossible.

Where did you study photography & when did your career start?
I have not studied photography. I started to play with my little camera and  computer when I was a child but my professional career began in 2009 with Schield in Italy.

What do you think of street photography?
I really like it! but is not for me! :)

We all know the famous expression “A picture is worth a thousand words” but what does it mean to you personally?
It is true…I think that in a picture you can capture every emotion.

Who are your favorite photographers?
My favorite photographers are changing with time… but now I really like:Guy Bourdin, Mert & Marcus and Camilla Akrans.

 Our Favorite Photos From Diego Diaz Marin's Various Work

How much influence as a professional photographer do you think one must have over a photo-shoot, regarding the theme, ideas and setting the mood..etc?
For me it is something that comes naturally, when there is a subject that interests me I think as I can to make the shooting and the best comes during shooting time.I always do my drawings  before a shoot, I think that these drawings are very funny but the best pictures always arrive naturally.

Do you prefer using film cameras or digital? and why? 
For me Digital, because what I really like is to play afterwards with Photoshop. 

What motivates you to do what you do every day?
Hahaahah I don't know…I just like it!


Name 3 fashion items you can't live without..
My t-shirts from American apparel, my perfume PRADA, my t-shirts from American apparel again…heheh.

What are some of your favorite fashion websites, shows, magazines or books?
V magazine, Vogue Paris and Bloginity.

Name 3 celebs, artists or fashion editors who you'd like to photograph..
Rihanna, Carine Roitfield and Rossy de Palma.

Name 3 shops you buy from religiously..
American apparel, Zara, Levi's.

Where do you like to go when you need inspiration?
Always in my home town Torre del Mar (MALAGA, SPAIN) is my biggest inspiration.It's what moves me to create.

Where can our readers find out more about you and your amazing work?
In my website are all my pictures http://www.diegodiazmarin.com

    Photographer Diego Diaz Marin, his work in Vogue Portugal

    Collage & Interview by: Amal Ismail
    Photography:courtesy of diegodiazmarin.com

    01 January 2013

    LMA Alert:France & Japan In Maison Kitsuné

    Founders are French music producer Gildas Loaëc &  Japanese architect Masaya Kuroki, If you're not familiar with "Kitsuné" the clothing brand or the music label then I don't really know what to say or where to start from! but what I can assure is that you've missed a lot of nice clothes and INCREDIBLE music over the years. If you're into good music that is far from the commercial ear diarrhea we are constantly forced to hear on tv then you will fall madly in love with their mixes and compilations. This brand and it's music means a lot to me personally because I love Japanese anything as most of you know by now, plus I'm fascinated by french accents, style and cuisine soooo basically they are my heaven and I'm sure it's the same for others who like both cultures, music and fashion..the song on our site this week is by Kitsuné for their launch mid-last year in NY, it's an American CD with great new bands and musicians, now lemme share with you the other things I like about them, are you ready? let's go..

     Photos: AW2012 -Women Collection - Store

     Photos: Kitsuné Boys - NY Store - Men Collection

    Photo Collage & Written by: Amal Ismail
    Photos:courtesy of hypebeast.com, dopecouture.com, abcnews.com, kitsune.fr
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