23 February 2012

Designer Alert | DANEH

Three months ago when we sat with Saudi designer Daneh Buahmad over coffee at Acoustic Cafe in Khobar, our 1st impression about her was totally right, she is a vibrant, humble and driven individual, her calm and witty way of answering our questions made us believe that we're now in the presence of someone who'll leave a mark on the fashion map here & overseas. Daneh's approach to fashion is very practical yet whimsical and the true beauty of her pieces are felt as soon as you wear them, she designs for the independent, self-made and active woman. Daneh's new SS2012 Collection will be available at Al-Sawani -Rashid Mall in March 2012 & other stores listed below in our interview so read on please ~ Amal Ismail

Sneak Peek of Daneh - SS 2012 Look Book:

 All items will be available at all stores now and the beginning of March2012

What was the first thing that got you interested in fashion? when did you decide that its more than just a hobby and that it has to be your profession?
I have always loved fashion and clothes, continuously looking for the latest , up and coming and interesting items and designers,  when I shop or get dresses I always have something in mind. It started with me wanting to open a boutique but the more I thought of it the more I realized I want to create rather than choose so I started taking courses in fashion schools in London and in 2009 I went for it.
Describe your personal style and your brand..
Casual chic with a bit of an edge, I am not afraid to take risks when I get dressed or when I design. And when I design I like to make basic clothes flattering.
When did you lunch your first collection?
I started up 2009, my first collection was AW2010
What was the inspiration for this collection?
As always comfort but this time with a  retro feel- feminine yet not too girly
Where can our readers buy your collection from?
  • DNA in Riyadh - Saudi Arabia
  • Mahat in Jeddah - Saudi arabia
  • S*uce in Dubai&Abudhabi - UAE
  • Sawani Red Sea Mall in Jeddah- Saudi arabia
  • The Wall - Sawani Al-Rashed Mall in Khobar- Saudi arabia
  • Goji Boutique in Kuwait www.gojiboutique.com/online
  • Amuse Concept Store in Cairo-Egypt
We see a lot of young Saudi talents starting out side the country, why did you decide to start here first?
All the work on the collection is done abroad but I decided to start sales here because this is where I am from, I am starting from home.
As a designer you must have a certain image in your head for your customer while you're designing tell us more about your woman...
I design for all body types, and for the active woman on the go.
In your opinion is there a real competition between the Saudi designers in Saudi? and give us some names of designers who you consider a real competition...
There is a lot of great talent coming out of the region especially Saudi but I feel up to now it is a supportive community as everyone is doing their unique thing. At the moment I don’t feel competition for what I do .


Who are your fashion icon/icons?
So many as I like so many different styles... from Jackie O to Kate moss
Name your most favorite fashion brands..
  • Martin Margiela
  • Marithe + Francois Girbaud
  • Vivenne Westwood.
  • Alexander McQueen
  • Junya Watanabe
  • Acne
  • Proenza Schouler
  • Stella McCartney and I love Missoni Knits
Name 3 shops you buy from religiously..
Dover street market, DNA, Net-a-porter
A designer you'd love to meet in person..
Vivienne Westwood


Which collections did you like the most this year?
Many but to name a few:
Philip Lim
Rag and Bone
Do you watch any fashion related shows on tv/online, if so which?
Fashion TV 
Online sites such as firstview.com and vogue.com 
and many more
Which fashion week is your favorite and why?
Between London and Paris... I love the edge of London and the glamor and variety of Paris fashion week

More about you...

What are your future projects & dreams?
Grow the brand
Name 3 fashion items you can't live without?
Eyelash Curler, My Mid heal A.F Vandevorst beige brogue loafers, had them for 3 years and still going strong, White boy-beater tank tops

Our Favorite Daneh - AW2011 Looks:

Since it's gonna be our last post on the site because we will have a break for some months, we decided to do a photo-shoot with some of our favorite pieces from her collection to share with you guys..

Copyright © No one is allowed to share or use the photos on this site 
without direct permission from lamodarabia's team
 Photography & Editing: Razan Al-Mass
Final Photography Editing: Amal Ismail
Models: Jessica & Raeda , Hair & Make-up: Hussa Al-Tubbaji
Styling & Theme:Amal Ismail, Clutches & Shoes by: Hannan Baghlaf 
Art Work by: Randa Rezk & Moataz Elbermawy
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