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24 November 2011

Exclusive Interview | Designer Homa Qamar


     Homa Qamar - Dubai Fashion Week SS 2012 Collection.


Homa Qamar is young Abaya designer based in Dubai. When I saw her at first I saw a shy pretty little woman but as we sat down and talked I was able to see the great person/ designer she is. Coming from a very conservative family she used to hide her sketches in fear of punishment for drawing a humans figure and faces, however she was able to convince her family that she got a talent as a fashion designer.

Homa says that she knew she wanted to be a fashion designer when she was as young as 4 or 5 years old,  she was mainly fascinated by her mom who used to make her cloths their cloths nice and perfect. Homa who describes her customer to be very contemporary, finds great inspiration in great designers like Mark Jacobs, John Galliano, Alber Elbaz and Alexander McQueen.

Why did you choose to be an Abayas designer? and weren't you afraid of crossing a line?
I didn't choose it but it choose me, after I graduated  from fashion school an Abaya designer was the first good job offer I got, so since I was a fresh graduate I wanted to challenge  myself.
I know the value of that garment  and coming from a Muslim background helped me a lot, if you saw my designs you'll notice that there is body shape but I know how to cover it cause I know the purpose is hijab.
I have some very very conservative customers and at the end of the day it depends on the person's choice.

I can see that you know exactly what are the limits and the red lines when it comes to Abayas, did you study the market?
As I told you before, this job came to me as a chance, at the beginning I was just designing and I noticed that was good at it, people were actually appreciation what I am doing, this is when I started studying the market. 

How do you see the women who wears Abaya?
Well, for me a women who wears Abaya I don't see her funky or  a wanna be, however I find her  a very sophisticated and elegant moderate woman.

Dubai... living in  this beautiful city, how did it inspire you? where do you find your inspiration in general?
The transition that has happened in Dubai inspires me, I have seen where it was and where it is today. I also find a lot of inspiration in the Emarati modern women, when you walk in the mall you can see that they are making an effort and looking great.


Homa Qamar Abayas...
Recently Homa showed her latest collection at Dubai Fashion Week SS 2012.








Tell us about your latest collection...
Well, I am a fan of the draping technique since I was in fashion school, so as I was draping on mannequin I saw the ancient Roman or Greek woman which became the main inspiration for the collection.

Describe the type of woman who will be interested in your brand...
Very elegant, and modern woman even if I wasn't doing an Abaya, I  even if I'm not doing Abayas I think women who are very contemporary a woman who is very modern but still have some classic elements.

Can you give a word of advise to the females who are considering fashion design as a career but have some concerns?
Fashion designing is a media job, and you might think its hard and unsafe but in this part of the world in the middle east specifically, its a very safe environment, my father had some concerns when I first told him about my dream but now that I'm working in this field I can say its very safe, if you are talented go for it, and as much as you put effort you'll see an out come!

Since you mentioned the talent, in your opinion.. How does a person know if he/she really got the talent or they just have a good fashion sense? 
For me I would always advice anyone if you want to be a designer at least to minimum  to take one course, if you can't do 4 years take 6 months at least this will tell you if you have the capability to be a designer or not. For example in our Fashion school we started the class with 15 students but by the time we graduated there was only 5 to 8 students left.

A Last word to the up coming designers...
I want to those young talents  to know that at the end Fashion is not something for fun, its a very serious, its a commitment and its a very living form of art wither its a dress or an Abaya, so appreciate it, love it, enjoy it but respect it.



Interviewed by: Hussa G.
Photography by: May Al-Abdali for La Moda Arabia
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