20 August 2011

Local Brand Alert | ZAIENA "Haiderlight"

About The Designer:
Zaiena Haider is a graduate of the London College of Fashion (University of Arts London) with a degree in Fashion Design and Technology for Surface Textiles. An enthusiast of color, Zaiena has also taken extensive courses in Promotional make-up. She received an award from the'colourist of society and dyers London' for participating in a group project called 'mauvene'.

Fashion Industry Experience:
Zaiena has worked with numerous renowned designers such as Karen Millen and Aimme McWillaims. She has also experienced life in the Fashion Department at the prestigious Harrods (London). With her experience, it was only obvious for her to participate at the Loreal Colour Trophy Show (2006) assisting several well known designers . She recently launched her signature line Haiderlight. Inspired by the surrounding environment, rich heritage of color and culture present in Pakistan.

Design Methods & Philosophy:
With a variety of Avant garde creations, each bearing a unique personality, her work is an amalgamation of the elegance of the past and the modernity of the future, "I have made each piece for the the dauntless woman of today who wants to stand out in the crowd , and wear each outfit as a piece of art." says the designer. Apart from using Jewel like hues, Zaiena likes being  slightly  adventurous with colors, while keeping  the weight  of the fabric in consideration to the season. Zaiena Haider has a simple philosophy to follow "you should create your own identity through each piece of art you wear, it should feel as though its a part of your skin and don't forget to  accessorize  excessively". Once you wear any of these outfits they will adapt to your personality.
Zaiena has recently done a fun  photo shoot of Limited Edition Pjs along with her funky Tops shirts immaculately cut with personalised details and her signature style pockets. Inviting the elites crowd of islamabad as well as the ambassador of Argentine Rodolfo Martin Saravia, Owner of Majlis restaurant and entrepreneur Cristina Von Sperling as well as the counselor of Spanish Ambassador Mariana Hernandes.

Love This Bowie/Gaga Makeup

Keep a look out for her fresh line of  ready to wear and go to  


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