Art | Lomar’s Nabd 2015

PostcardNabd is an annual creativity fair and one of Lomar’s corporate social responsibility programs in collaboration with Onqoud. Nabd aims to put the spotlight on Saudi’s dynamic creative scene by bringing together a diverse crowd of artists, designers, and innovative minds to share their works, ideas, and experiences!

Designs ShowcaseAs a creativity fair, Nabd aims to unleash the artist within everyone and help them build their creative confidence by introducing them to new ideas and points of view! Nabd’s beginning needed a theme that focuses on capturing Saudi’s collective pulse through the different perspectives around us. With that in mind, “Wejhat Nathar” was chosen as the theme for this year! The beauty behind ‘point of view’ lies in the fact that it is one of the most essential parts of the human experience; it is something we are all familiar with because we all have a viewpoint!

Through its various activities, Nabd focuses on unleashing the imagination and artist within everyone and building their creative confidence. As a result, both participants and visitors are encouraged to contribute creatively to Saudi’s collective pulse!

PicMonkey CollageNabd’s activities include:
Group art exhibition featuring the works of 19 artists working with diverse media: mixed media, video, animation, installation, photography and embroidery.
Local designs showcase with a focus on local designers and their products such as jewelry, accessories and furniture.
Workshops for both children and adults, which include: art, writing, and accessory design.
Talks by exhibiting artists and Saudi initiatives: Saudi Street Art, Phonart Saudi, Huna Art & Loud Art.

Nabd Collage
Up: Nouf Alsemari-are we free yet. Left to Right: Nugamshi, Dalal alashaikh and Heba Farahat-Saudi Superwoman

Lomar is a Saudi men fashion brand, aims to redefine thobes into more innovative designs to be more appealing for the old generation and fulfill the taste of younger natives, with a vision of aspiring and encouraging the society to [re]think .. [re]define.

Sarah Farhoud-The Cram
Sarah Farhoud-The Cram

Through its creative corporate social responsibility programs, Lomar is dedicated to creating new opportunities to creatives in Saudi and providing an environment that nurtures creativity, innovation and collaboration.

Abeer Alshaye
Abeer Alshaye
Mashail Faqeeh- Afghan Woman
Mashail Faqeeh- Afghan Woman
Rukun Gallery
Rukun Gallery
Sarah Farhoud
Sarah Farhoud
Wasma Hamidaddin
Wasma Hamidaddin
Photo Courtesy of Lomar & Onqoud

Advertising Campaign | M Missoni – Spring Summer 2015

MMISSONISS15-A4-ok.indd MMISSONISS15-A4-ok.indd MMISSONISS15-A4-ok.indd MMISSONISS15-A4-ok.indd The new M Missoni advertising campaign for Spring Summer 2015 was shot on the beautiful hot Gran Canaria island. Both the collection and the pictures are inspired from the remarkable Frida Kahlo, Mexico’s greatest woman painter.

The backdrop for the fabulously colorful M Missoni Collection is the Cactus Garden, ideal location for capturing all the beauty of patterns, yarns and colours of a season where the famous Mexican Rose motif makes a strong statement along with other signs & symbols of deep Latin American spirituality. Behind the lens, fashion photographer Mel Bles gave life to a fresh, surreal idea of femininity that reflects on the perfect performance of the Swedish model Emmy Rappe, who interprets the brand’s distinctive and chromatically rich soul. Art direction was by Ben Kelway and the styling by Vanessa Reid.


Photography | East Wing presents “Surveillance.02″

09119 Image © Adam Broomberg & Oliver Chanarin, ‘Shtik Fleisch Mit Tzvei Eigen’ (detail) / courtesy Lisson Gallery

East Wing – A New Platform for Photography  presents


Private View: Thursday 12 March 19:00 RSVP:

Adam Broomberg & Oliver Chanarin
Yann Mingard
Massimo Berruti
Jenny Odell
Edmund Clark
Tomas van Houtryve
Gwenola Wagon & Stéphane Degoutin

Tomas van Houtryve / VII, from Blue Sky Days, 2014

Surveillance.02 is an exhibition of interdisciplinary artists whose practices incorporate camera, satellite, and drone to question corporate and state surveillance, and energy production. Fueled by curiosity, anger, and humor, these artists are exploring wide-ranging methods and effects of surveillance, and remixing their findings as commentary. In particular, they are grappling with the human side of the global war on terror, exposing humanity’s permanent wounding of the environment, and engaging with state systems of power and control. At the center of the tensions and anxieties they pursue are the major tangles of convenience & privacy, individual & type, freedom & security. Surveillance.02 gallery soundscape by Thomas Becka.

Dulce et Decorum Est: Virtue Unmann’d, premiere of a new audiovisual piece by Edmund Clark


Edmund Clark, Dulce et Decorum  Est: Virtue Unmann’d 2015

Yann Mingard – DEPOSIT, deCODE genetics, Reykjavik, Iceland, 2013.
Basement, where 500 000 pipettes of blood are stored at -25°C.

Other Exhibition Events:

Saturday 14 March 14:00
Curators, Liza Faktor and Anna Van Lenten
Gallery Talk

Admission Free / RSVP:

Surveillance.02 is part of a series of exhibitions curated by Anna Van Lenten & Liza Faktor /Screen

Anna Van Lenten is a curator, editor, and literary fiction writer whose projects involve both the world of images and the world of text. As curator of the bi-monthly Half King Photography Series in New York City, she exhibits some of the best documentary photographers working today. Over the past five years, she has put on more than thirty shows, adding context via writings, audio, and each show’s opening night discussion with the photographer in public. The far-ranging scope of her exhibits include Becoming Chinese, by Carolyn Drake; Water of My Land, by Samuel James; Chasing Lawrence in Arabia, by Lowell Thomas; Sami: The People Who Walk With Reindeer, by Erika Larsen; Sandhogs, by Gina LeVay; and The Dry Land, by Matt Black.

Liza Faktor is a visual documentary producer, curator and co-founder of Screen.  She was founding director of The Objective Reality Foundation in Russia and co-founder and director of Her curatorial practice has involved projects such as; Streaming Nation (IDFA DocLab, 2014), the 4th and 5th Photoqual Biennale, Paris (2013 & 2015), Stories of Life: the best of multimedia journalism (2013), Projections of Reality (2010), Affects Me. Affects Everyone, an art project on HIV/AIDS (2016) among others.  Liza is the recipient of the Howard Chapnick award in picture editing and has served on juries worldwide, including the World Press Photo multimedia jury (2014).
More information on this event here

World Brain Screening

Tuesday 24 March 19:00
World Brain – premiere film screening
Gwenola Wagon & Stéphane Degoutin
Admission Free (seating limited) / RSVP:

World Brain is both film and an essay. It takes the viewer through a journey inside the physical places by which the Internet transits: submarine cables, data centers, and satellites. The film adopts the point of view of the data. The audience view the world as if they were information, crossing the planet in an instant, copied in an infinite number of occurrences  or, at the contrary, stored in secret places. Parallel to this exploration is an enquiry on the utopias and the ideologies linked to the emergence of a collective mind and the hypothesis of a global brain. More information on this event here
Irreverence Films

Surveillance.02          Surveillance.02

Jenny Odell – Land Marks 2014

Massimo Berutti – Hidden Wounds Athabasca-Oil-Sands (Syncrude Open Surface Mine), Alberta, Canada,Pakistan, Islamabad, June 2011

For more information on this exhibition contact:
Elie Domit at:
Or telephone: +971 5055 33 879

Gallery Hours: Saturday through Thursday 10am – 3pm & 5pm – 8pm

Running until 30 April 2015


With special thanks to

ikonhouse           Bang-Olufsen         ialart                             Elevision

Designer | Said Mahrouf – Prêt-à-Porter 2015

AMSTERDAM FASHIONWEEK FALL/WINTER 2015The SUPREMATISM collection of Said Mahrouf was presented on the catwalk during the Mercedes-Benz Fashion Week Amsterdam. Returning for the third time to the Mercedes-Bens Fashion Week Amsterdam, Said Mahrouf presented his latest Prêt-à-Porter 2015 collection entitled Suprematism. Said Mahrouf drew his inspiration from paintings by Kazimir Malevich. This Suprematism collection is Mahrouf’s interpretation of Malevich’s basic geometric forms and use of a limited range of colors, expressing “the supremacy of pure artistic feeling”.

AMSTERDAM FASHIONWEEK FALL/WINTER 2015 AMSTERDAM FASHIONWEEK FALL/WINTER 2015 AMSTERDAM FASHIONWEEK FALL/WINTER 2015 AMSTERDAM FASHIONWEEK FALL/WINTER 2015ABOUT SAID MAHROUF – Moroccan-born Said Mahrouf received his master’s degree in fashion design after studying at the Amsterdam Rietveld Academy and Pratt Institute (New York). He initially focussed on site-specific performances and costume design, but over the years his attention shifted towards fashion design. He started his own label, Said Mahrouf, and participated in the 2007 edition of the Festimode-Casablanca Fashion Week. His collection was spotted by the then director of the Paris’ Prêt-à-Porter Salon, who invited him to present his spring/summer collection 2009 in Paris (2008). This was one of the many shows that followed, a.o. at several editions of the Festimode-Casablanca Fashion Week, the Mercedez-Benz Fashionweek Amsterdam (2012 and 2014), South 36 32N in Cadiz (2012), the Mediterranean Design and Fashion Week on Sicily (2013) where he was awarded best contemporary Moroccan designer, Fashion Forward in Dubai (2014) and the Indonesia Fashion Week in Jakarta (2014).  Mahrouf was the artistic director of the Festimode-Casablanca. Fashion Week (2008-2012) and the artistic director of the 15th edition of Morocco’s main traditional fashion event, Caftan, which was broadcasted live from Marrakech.

AMSTERDAM FASHIONWEEK FALL/WINTER 2015 AMSTERDAM FASHIONWEEK FALL/WINTER 2015 AMSTERDAM FASHIONWEEK FALL/WINTER 2015 AMSTERDAM FASHIONWEEK FALL/WINTER 2015 AMSTERDAM FASHIONWEEK FALL/WINTER 2015 AMSTERDAM FASHIONWEEK FALL/WINTER 2015 AMSTERDAM FASHIONWEEK FALL/WINTER 2015Mahrouf’s site-specific works have been shown in various places, including the New Museum of Contemporary Art and the Cooper Hewitt National Design Museum in New York, the Utrecht Central Museum, the Amsterdam Municipal Museum, Carriage works Gallery in Sydney and Casablanca’s Loft Gallery.


Jewellery | Madonna rebels with YEPREM

C_C7A2713When Pop Legend Madonna appeared on the red carpet at the 57th Grammy awards, she surely grabbed everyone’s attention and made a bold statement of uniqueness, wearing a shiny mind-blowing ring cuff designed by YEPREM jewelry.

YEPREM has been around since 1964. Looking at jewelry and the body that wears it in a new and different approach, YEPREM has been creating jewelry pieces that not only add beauty and character to the female body, but also serve it as an extension through fluid diamonds that sit on the neck, wrist or ear, to highlight the daring and unique personality of each woman who wears them.

And who is more daring and rebellious than Madonna in the music industry? After the ceremony ended, the pop Icon was seen once again, wearing YEPREM earrings, a ring cuff and “Rebel Heart” hand piece especially customized for her. Inspired from Madonna’s new album artwork by the same name, depicting black ropes wrapped around the artist’s face, the jewelry piece was made out of oxidized black gold, decked with black diamonds and mixed with Marquise cuts. A rebellious approach on jewelry, a signature YEPREM has been known for so far, the piece looked as a part of Madonna’s hand, moving smoothly and elegantly with her body.
LMAYEPREMCollage We can say with confidence that YEPREM has created once again jewelry that redefines the industry.

NET-A-PORTER.COM | Exclusive Valentine’s Inspired Gift Boxes

580341_NET-A-PORTER.COM Valentine's Gift Box_The Box of Jewels_ AED 45,419 580340_NET-A-PORTER.COM Valentine's Gift Box_The Pamper Box_ AED 2725 580339_NET-A-PORTER.COM Valentine's Gift Box_The Love Box AED 1624NET-A-PORTER.COM have launched three different Valentine’s inspired gift boxes. ‘The Box of Jewels’ is the most luxury gift set, containing three stunning Anita Ko Wave rose gold pieces, and is prices at AED 45,419. ‘The Pamper Box’ and ‘The Love Box’ both contain a mixture of goodies for all NET-A-PORTER.COM customers to indulge in this Valentine’s Day.

News | Dolce & Gabbana for NET-A-PORTER.COM

NAP-Exclusive Dolce & Gabanna-Campaign (2) NET-A-PORTER.COM-Exclusive Dolce & Gabanna-Summer 2015-Shorts-1

NET-A-PORTER.COM-Exclusive Dolce & Gabanna-Summer 2015-Dress-2Dolce & Gabbana creates its first ever dedicated capsule collection, exclusively for NET-A-PORTER.COM. The one-off Resort 2015 collection will be available from January 21st, 2015. The eight-piece capsule was inspired by the Mediterranean summer and features florals and lace, two of the house’s signature romantic aesthetics. Feminine shapes define this collection which includes some of brand’s classic silhouettes: square and round neck fitted dresses, fitted ruffled skirts, tailored shorts and tops with mini patchwork detailing. Joyful and romantic, it represents the true essence of the Italian brand.

Video| Messika Paris Unveils A Little Festive Magic

In honour of the festive season, Messika Paris has unveiled a striking shop window at the flagship store, 259 Rue Saint Honore. A fantastical suspended box houses some of the Maison’s most iconic pieces from the Move and Skinny Collections. Messika is renowned for its jewellery expertise and the ability to use innovative techniques to create fluid pieces that are a joy to wear. This is evident in the beautiful pieces that levitate mysteriously in this beautiful showcase, displaying Messika’s unique designs. This exquisite, animated box customized by the contemporary artist Karl Lagasse was a genuine technical feat which took four craftspeople and more than 650 hours of work to produce.

Shoe Loving | i’alave SS2015

One of the new and soon to be very famous shoe brands is i’alave a contemporary yet chic label that will take you everywhere from San Fran to Taiwan! I fell in love with the amazing shoes when I was reviewing the Vogue Dubai Fashion Experience Designers this year and I couldn’t stop thinking about i’alave so I decided to interview the mind behind my new obsession..

1- Please tell us about yourself and your background in shoe design.
Eva Lai was born in Taipei, Taiwan.   After graduating from University and with a passion in fashion, in 2005 Eva attended London College of Fashion to study fashion related courses.  With her final project, Eva received acclamation as a top ten designer for the year in her program.  With a passion in shoes and having difficulties find the a matching shoes to her style, Eva moved to San Francisco in 2007 and  established the ladies fashion footwear brand –  i’alave in 2013.  With collections for both Autumn/ Winter 2013 and Spring / Summer 2014, i’alave participated in the New York ENK tradeshow, Hong Kong HKDTC Fashion Week and 2014 Milan Fashion Weeks’ White Milano.  i’alave received high acclaims from all the attended shows.   While at White Milano, i’alave collection has caught interest from Vogue Japan’s editor-at-large as a candidate to be included for future magazine article selection. Eva designed i’alave shoes with the dream of providing inimitably special experience to owning a pair to all women around the world.
2- What inspires you when you decide to make a new collection.

For SS2015 collection i’alave draws inspiration from the simple curvature of designer Balenciaga vintage 60′ dresses, and the line structure and vibrant color selection of fashion period of Hollywood, together creates the look for the collection.

3- How was your experience in Dubai, Vogue and how did it add to your career and experiences.
Dubai is a happening place where it is increasingly becoming one of the fashion capitals in the world. We were honored to be invited by Vogue italia for such experience and to express our design. It is always a part of i’alave’s mission to share our love for Fashion and creativity to all people around the world. This wonderful event gives us the opportunity of sharing our joy with Dubai’s local designers and people of Dubai.
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Screen Shot 2014-11-08 at 5.52.43 PM4- What is the advice you would give to future shoes designers who want to have a unique and successful craft?
- Trust in your sense of creativity, and your ability to reach your dream. 
- Be persistent and hard working towards your dream is the way to have true success.
5- Do you have any new projects you would like to share with us.
You will see.  Our AW15 collection is currently in the works and coming soon!
6- What’s your favorite city and why?
Milan and Dubai, Milan is a very vibrant and fashionable city. Dubai is a very mysterious, luxury, and full of wonders for discovery.
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Screen Shot 2014-11-08 at 5.52.30 PM7- If you were not a shoe designer what would you be?
Shoes design and fashion are my passion.  Never thought of not doing shoes design, but If I was not a shoes designer, I would be thinking about lifestyle design and jewelry design.  These design are similar to shoes design in that, you can combine different elements to create a new look.  Designing beautiful objects is what gets me up in the morning.
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Screen Shot 2014-11-08 at 5.51.19 PMInterview by: Amal Ismail
Photos: courtesy of i’alave

Exclusive Interview | The Man Behind The Words – Iyad Naja

IyadInspired by elaborate culture and artistic detail, bustling environments and rich sensory experiences, Iyad Naja brings his expressive concepts to many creative disciplines. He received his BS degree in graphic design from LAU Beirut in 2000. Iyad worked in advertising and became creative director at one of the international advertising agencies, but his passion lies in design and more specifically in Arabic Calligraphy and product design, he finds it more rewarding  when you put all your energy in one item and some one appreciates it enough to have it in their home. It’s the only time where he savors the moment. He believes we have heritage to be proud of, so let us celebrate it now and let it take form in any canvas, fabric, wood, or metal… Iyad established a design firm in 2014 which is dedicated to product design. We had the pleasure of meeting and interviewing  Mr. Iyad Naja during the grand opening of Rukun Gallery in Riyadh, Saudi Arabia where he gave a short presentation about his calligraphy line which he is showing  exclusively there.

1-Tell us about yourself?

I think I am the balance between serious and fun, I believe we play roles in this life, and if we know how to play our roles correctly without loosing ourselves then this can be very rewarding. I grew in a house with many extended family and I had no particular role model, I had a bag full of role models taking the best quality from each. I tend to spend time with elderly people a lot and enjoy the way they reason and express themselves. I think the mere facts that there are humans who do what they do on this earth is a miracle itself.. we look for mysteries, without realizing we are the creators of mysteries, who we are, what we do, how we interact, and react, how we evolve and progress, or even regress.. its very amusing. I have been told that I am a person who can always be self-sufficient, I don’t get bored of Iyad, and I never run out of things to amuse myself with.. it can be pretty stressful for people around me.. but to each his own :)

-How did you start designing?

It all started 10 years ago, when I started making furniture items for my home. I would go to buy an item that I needed but I always had something missing, or something that was over , it never had the right pinch for me, and thus I resorted into making the items that I wanted, and friends and family started asking me to make some for them, and that is when I realized that this is something I enjoyed doing a lot.

17-You mentioned that your grandmother had a big influence on your calligraphy line, what would you say are your other main influences when conceiving art piece? And how does your background fit in?

Growing up, I took every thing that was offered to me for granted, all my senses and experiences seemed infinite and my loved ones eternal. Soon the family gatherings became seasonal, the proverbs, and advises minimal.. until finally every thing faded with time. The need to capture the memory in a visual context lead me to develop my Calligraphy collection, where form and typography co exist together to reach out and touch any viewers sentiments, and in so doing, filling the void as it represents the birth of an entirely new discipline that is both appealing to the eye and flattering to the soul, The collection will have an endearing approach to heritage and to our existence as human beings in the new millennium. This line undergoes a detailed process, from poetry writing, to hand calligraphy, then blacksmith work to get the calligraphy form, and then the color treatment and finally light insulation or other finishing touches it may require.  I feel its our duty to carry our identity in a contemporary way, many people fall into the trap of sticking to history, or innovating without having the solid foundations, but with the right knowledge, you a equipped for (6)

-Do you think living abroad helped sculpture a stronger Arab identity within you? if so how? 

Having lived in Africa, Europe and the Middle East it definitely made me see things from a general perspective and a bigger picture, had I been in one location all my life I would have taken my experiences and my foundations for granted. Knowing the reality about certain matters that were a mystery simplifies things and empowers you with the energy to do it yourself or explore more, ask more and get more in return , to share more.

piccola 1-What comes first the material or the design?

This is a very interesting question …. having worked in advertising I learn to never own an idea.. we are fluid and progressive and when you throw an idea a bigger one comes. As a designer I am not attached to my work, I design progressively…but when I go to the factory to produce my work or to trade shows I experiment with new materials. I don’t mind altering the design to accommodate the material, the result is usually impeccable when a designer knows what materials he is using and how he can work with them, or around them, its always a challenge that I love cracking. Technology is a recourse liberating force when you know how to use it…

-What part of the process excites you the most?

The most exciting part  of design is when the idea pops to my mind at an usual place , like dinner, or while riding my motorcycle and I have to rush back to my sketch book to sketch the design down, I  also value that final moment when its on display and it gains the recognition it deserves given the effort invested on each piece.. the most part that scares me is when I have to delegate my work to a calligrapher, or the factory and I am waiting for the prototype, I get worried that it won’t meet my stratification, and usually I am right , I keep trying till I get it right, I am totally hands on.19

-During your presentation in Rukun Gallery’s opening you discussed your opinion on the use of Arabic Calligraphy in modern day art.. Can you share it with our readers..

Many have tried to breach the gap for sustaining our heritage by using calligraphy, to simplify it. You have those who simply resurrect it back from history and force it into your modern way of living , and the others who try to innovate it without having good design foundations and the result is like  Frankenstein, a collective series of meaningless letters such as” waw” and “meem” ,” noon” etc , placed together , or having a word without contexts like  ” 7ob, ” amal” , ” salam” these are positive words I agree , but cute on a lover’s sketch book or a pillow case ,not on an item of furniture whose aim is to be an icon in the person’s home. I try to work with a  modern approach to the play on words and the choice of font and how the letters correspond to each other. The challenge is to present what people have always seen as historical or classical, into a form that is contemporary and (5)

-Although you’re only showing your calligraphy designs in Riyadh, we know you have other lines tell us more about that, and which came first?

I have 3 lines , the calligraphy, the contemporary , and the re-used.

The calligraphy came first, and my audience started to label me as the designer who enter-grades Arabic calligraphy into furniture( I don’t mind that ), but the other segment of my audience don’t like much the Arabic treatment and they appreciate something completely minimalist and modern, creating that was a big mind blower because I had to make a line that when you see it you can immediately feel that it s an IN piece without having to relate it to Arabic calligraphy.

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All of the items can be ordered through  Rukun Galley.

Photo courtesy of:  Iyad Naja

News | Netaporter Will Launch J Brand’s Collaboration With Simone Rocha

J Brand x Simone Rocha - Look Book Image (2) Available at NET-A-PORTER J Brand x Simone Rocha - Look Book Image (6) Available at NET-A-PORTER J Brand x Simone Rocha - Look Book Image (7) Available at NET-A-PORTER‘Simone has developed such a strong aesthetic in a very short space of time’ said J Brand CEO Jeff Rudes, ‘her maturity and sense of direction as a designer is unparalleled for her generation; we are thrilled to have Simone creating a capsule collection with us.’ Simone Rocha, ‘It’s an exciting prospect to work on this project, learn from J Brand’s denim expertise and see how it evolves over the coming months in the run up to the winter launch’.

The J Brand and Simone Rocha Collaboration is available online from December 2014 at NET-A-PORTER.COM with prices starting from AED 1410.

Source: Z7Communications



طرحت شركة Vluxe Enterprises ساعات جالتي سكوبيو
الساعات الفرنسية الفاخرة المرصعة بالكريستال في الامارات

VLUXE ENTERPRISES LAUNCHES GALTISCOPIO FRENCH CRYSTAL ART WATCHES IN THE UAE FOR THE FIRST TIME Dubai, November, 2014 – GALTISCOPIO, a French design concept brand known for their passion in creating distinct fashion watches with romantic expression and bold imagination, is the perfect gift for fashion-conscious women who like to express themselves.

GALTISCOPIO, known for its exceptional design, ensures superior quality in their watches. Each watch is made with Swiss quartz parts and Swarovski crystals around the frame in signature ‘GT style’; the perfect way to highlight the craftsmanship within. Turning fantasy into reality, the brand’s unique design allows wearer to escape from the confines of reality and enjoy every single beautiful moment. Gorgeous designs in sparkling crystals blend perfectly to create a fluid design in each watch style.

GALTISCOPIO encourage us to experiment with colours and textures through its vibrant collections keeping in line with the latest fashion trends while staying true to your own style. The French brand gives you the freedom to be unique and creative, to be able to create a personalized watch that embodies both trend and personal taste.

GALTISCOPIO watch collection has been launched in the UAE Vanashree Singh, owner of V Luxe, part of V Enterprises (a multi-brand, bespoke luxury goods company).

Source: Adlink Advertising & PR

Anthropology Of Design| Designer Thomas Wee

 AODDichotomy - Pop Up Shop | October – November 2014, In collaboration with Singapore Tourism Board – Galeries Lafayette, The Dubai Mall

Thomas Wee has been in the fashion industry for over 35 years, since being a finalist in the first Young Fashion Designer Contest organized by Her World magazine in 1978. He was one of the designers, known as “The Magnificent Seven”, selected by the Trade Development Board to exhibit and showcase his collections in Tokyo and Osaka in 1980 and Paris in 1981 and 1982.

Thomas is recognized as a fashion designer of rare talent and is reputable for his pattern making skills. He is also respected as the “King of Jacket” for his perfectly tailored suits. He dresses some of the most prominent fashion stylish women in Singapore and the region.

For this Season’s pop up, Anthropology of Design in collaboration with the Singapore Tourism Board (STB) explores fashion and design in the city of Singapore through the common theme “Dichotomy,” a curated exploration of juxtaposing opposites both in cultures and collections.

The shop displays collections from three Singaporean designers, Max.Tan, Pauline Ning and Thomas Wee, a veteran in Singapore’s fashion industry who has designed an exclusive collection for AOD titled “Asia: Past, Present and Future.” The result is a collection that explores opposing shapes and textures. The designers experiment with forms that are structured yet feminine and each piece highlights a clever detail or unexpected cut.

Source: Anthropology Of Design Team

فيكتوريا، فيكتوريا بيكهام | مجموعة خريف وشتاء 2014

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لهذا الموسم، تحوّل مجموعة فيكتوريا، فيكتوريا بيكهام تركيزها الى التصاميم الرئيسة التي برزت في المواسم الماضية كما تعير اهتماما خاصا بالأقمشة والمواد المستخدمة. فالتطريز المتداخل، والتعرجات البراقة، والخيوط المعدنية، والخرز الزجاجي، وجلد المهر والمخمل الفاخر، عناصر تضفي تعقيدا حسيا جديدا على المجموعة.

لمزيد من المعلومات أو للحصول على العينات الخاصة بالصحافة، الرجاء الإتصال بزينة الدنا أو راني إلمي
Z7 Communications FZ-LLC, +9714 365 2778 /

Instagram | Vogue Fashion Dubai Experience Weekend

 image_15 image_16 image_17Dubai has seen the best of fashion locally and internationally this weekend, a kick start was the special event held by Salama Alabbar, founder and creative director of Symphony Style for the unveiling of the exclusive Baraboux collection for Symphony, in the presence of Founder and Creative Director of Baraboux Princess Reema bint Bandar Al Saud, and international style icon Caroline Issa.


Shourouk and Zayan the Label happened which was an absolute fashion bliss.

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image_14“The world’s foremost fashion legends once again celebrate the newest trends in fashion at the 2nd Vogue Fashion Dubai Experience to be held at The Dubai Mall, home to the largest collection of high-end brands under one roof. An unparalleled showcase of the world’s most fashion-forward designers in the Middle East region, the 2nd Vogue Fashion Dubai Experience promises much more excitement this year, with exclusive in-store activation by the 300 plus participating outlets, live music and lifestyle activities. A high point of the event will be its focus on serving as a platform for emerging fashion talent from across the world, with Vogue Italia and scouting 20 emerging designers, who will show their works from throughout Vogue Fashion Dubai Experience. Eight established international talents, selected by Vogue Italia, will also display their newest collections during the event.”


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photo 1

photo 2Vogue Fashion Dubai Experience 

Chanel Cruise – The Following

5815-83-051_f1-copy-518x378 5815-84-054_f2-copy-518x338 5815-85-046-copy-518x337 5815-87-016_f3-copy-518x379Directed by Hunger’s Creative Director Vicky Lawton, filmed on location with a host of horses from the set of Game of Thrones, and soundtracked by Thinnen’s remix of Laura Doggett’s “Phoenix”, cover star Soo Joo Park stars in our exclusive fashion film for Chanel Cruise, The Following, you can view the video here.

Source: Hungertv

Jeddah | Lomar And Her

IMG_0044 IMG_9967 IMG_0115 IMG_0144On 21 october 2014, Lomar hosted “And Her” Event to launch its new retail experience in a new flagship store in Alrawda street, Jeddah, Hosted by the Saudi figure and Arab media personality Muna Abusulayman. The new store brings a full retail experience to the Saudi family, through an innovative all new one stop shopping experience, the new retail store combines two stores, a thobe store for him, and an Abaya store for her, that are adjoined yet separated in a curated way to get each immersed in his/her needs and after enjoy the gallery presenting art works from the local talents of the region over a cup of coffee.

IMG_0264 IMG_0333 IMG_0244 IMG_0203Continuing the legacy Lomar has created by redefining the Thobe, it was a pressing issue as leaders of the local fashion industry that we take a turn on the other half of the Saudi society and their fashion necessities, from there Lomar has started a long product development and research for the Saudi woman and her apparel needs, after over two years of research of resources, material and design needs, Lomar Launched its Women line redefining the Abaya to satisfy every need through its array of models for different occasions and uses. The event was attended by fashion enthusiasts and bloggers as well as a big number of social media celebrities, and was covered by Leading magazines and tv channels.

Source: Lomar

الأخبار | فيكتوريا بيكهام تفتتح أول متجر لها في لندن

Victoria Beckham London Store (1) Victoria Beckham London Store (2) Victoria Beckham London Store (4) Victoria Beckham London Store (5) Victoria-Beckham-Portrait - London Store

أعلنت فيكتوريا بيكهام عن افتتاح أول متجر لها في 36 شارع دوفر، لندن, وقد صمم المتجر المؤلف من ثلاثة طوابق على نمط ماي فير المهندس المقيم في بريطانيا والحائز على العديد من الجوائز العالمية فارشيد موسافي. ويجمع المتجر الراقي بين أفخر أنواع المواد والصنعة الحرفية الماهرة ولغة التصميم العصرية التي تشتهر بها العلامة التجارية، وكل هذا بطريقة جريئة وأنيقة.

ويستمد المبنى إلهامه من الواجهات الجريجورية التي يشتهر بها شارع دوفر، حيث يمتد الباب الرئيسي للمبنى بواجهة إسمنتية تطابق في أبعادها نوافذ الطابق الأول. وينفتح الباب أوتوماتيكياً عن مساحات راقية في الداخل، حيث تمتزج السمات العظيمة والرسوميات اللافتة مع التفاصيل الرقيقة والأسطح المضيئة. ويجذب الدرج الإسمنتي الرائع الذي يبلغ 4 أمتار في الارتفاع الأنظار على الفور بمجرد دخول المتجر، وخلفه الجدار الخلفي للطابق الأول، تحت سقف إسمنتي عريق يحمل عبق الماضي. وتجلت جرأة موسافي بأبهى صورها من خلال إزالة قطع كبيرة من الأرضية في الطوابق، ما جعلها متصلة بخط الضوء ومنحها إنارة طبيعية ساحرة.

وتتميز الديكورات الداخلية بالأناقة والأصالة، وهي تكمل مشهد الملابس الراقية بمنتهى الإتقان، ولا تجذب الأنظار بعيداً عنها. ويمكن سحب الرفوف الرقيقة إلى داخل الجدار، في حين تجتمع حمالات الأكسسوارات الذهبية القابلة للحركة في مساحات جانبية جاهزة للعرض عند الحاجة. ويعرض المتجر الكبير أهم ما تقدمه العلامات التجارية الخمس لفيكتوريا بيكهام، وهي الألبسة الجاهزة وعلامة فيكتوريا، فيكتوريا بيكهام وعلامة الإكسسوارات والنظارات والجينز. وتمتاز غرف القياس ومناطق الدفع ولف الهدايا بمواد فاخرة مثل خشب الجوز والأسطح الزجاجية، التي صممت خصيصاً لتجربة تسوق خاصة وشخصية.

وينعكس دفء هذه المواد في مختلف أرجاء المتجر، خصوصاً مع الستانلس ستيل العاكس الذي يحمل نكهة الماضي، والذي يغطي الجدران والسقف في الطابقين الأرضي وتحت الأرضي، كما يغطي الطاولات التي تعرض عليها قطع الملابس والإكسسوارات. أما الأوجه الأربعة للعمود الإنشائي الذي يتوسط المتجر فتغطيه خزائن النظارات الشمسية بمنتهى الأناقة. وتتميز قطع الأثاث بفرادتها وأشكالها الهندسية، وتجميعها في زوايا للجلوس. ويأتي افتتاح هذا المتجر للعلامة التي تحمل اسم  فيكتوريا بيكهام كخطوة أولى من بين عدد من المتاجر التي تخطط لها العلامة، كما يأتي بعد إطلاق موقع بيكهام للتجارة الالكترونية ( في أبريل الماضي. وقد اختارت فيكتوريا القطع بنفسها من أجل حفل الافتتاح، والعديد من هذه القطاع تتوفر حصرياً في المتجر وعبر المتجر الالكتروني، بما في ذلك بعض تصاميم النظارات الشمسية. وتضم مجموعة الافتتاح أيضاً عدداً من القطع الجلدية الصغيرة التي تطرح للمرة الأولى، ويشمل ذلك الحقائب الصغيرة و المحافظ و حاملات بطاقات الإئتمان وعلاقات المفاتيح، وجميعها مصنوعة من جلد العجل الناعم.

Today’s Video| i-D & BoF – Fashion at Work

“In collaboration with Business of Fashion, and starring the #BoF500, Fashion At Work brings the great and good of fashion together in a celebration of the industry’s beautifully eccentric (and slightly dysfunctional) world. Aaron Rose’s film conjures an imaginary office where Alexa Chung, Derek Blasberg, Carine Roitfeld, Katie Grand, Renzo Rosso, Binx Walton and other fashion luminaries work together. This isn’t just another typical day at the world’s biggest fashion office.” i-D

Source: i-D and BoF


Precious and resolutely feminine, the creations in the new Archi Dior  collection take their inspiration from the first lines designed by Christian Dior, from Corolle  and En 8,  presented 12 February 1947, to Milieu du Siècle,  in 1949, Verticale  in 1950, via Zig-Zag, Ailée  and Trompe-l’œil.  But here the fabric is a rare metal and the embroideries precious stones. One can find the iconic Bar  jacket reinterpreted, notably, as a cuff whose skillfully architectural lines reflecting thousands of sparkling stones; the bracelet Ailée  and its incredible layering of precious gems around a superb diamond weighing over five carats; as well as the Verticale Plissée  earrings and their dizzying nuances of yellows, pinks and whites.  “I started from the images and sketches I found the most striking, especially when it came to details. I brought out the strongest and most interesting movements in order to adapt them in metal. This isn’t a pleated dress, but the idea of a pleated dress. It’s not the  Bar jacket but the idea of its silhouette,”  explains Victoire de Castellane. Another challenge given to the jewellery ateliers was theCorolle Journecklace which perfectly recreates the suppleness of a ribbon. More than 2,500 hours of work were necessary to produce this ribbon set with diamonds and studded with five magnificent emeralds. Providing the perfect finishing touch, the clasp comes as a bow, one of Christian Dior’s favorite items.

Biennale-2014-Archi-Dior-Visio-1_full-visio Biennale-2014-Archi-Dior-Visio-2_full-visio Biennale-2014-Archi-Dior-Visio-3_full-visio Biennale-2014-Archi-Dior-Visio-4_full-visio Biennale-2014-Archi-Dior-Visio-5_full-visio Biennale-2014-Archi-Dior-Visio-6_full-visio Biennale-2014-Archi-Dior-Visio-7_full-visio Biennale-2014-Archi-Dior-Visio-8_full-visio Biennale-2014-Archi-Dior-Visio-9_full-visioAnd just like an haute couture creation each jewel doesn’t reveal its precious alchemy at first glance. “I found it thrilling to play with the lines and to play them all off against each other: in a single jewel there can be three or four different jewels, depending on which way one looks at it,”  she adds. The collection Archi Dior  currently on show at the Biennale des Antiquaires in Paris’ Grand Palais is a treasure containing as many extraordinary stories as it does eternal promises.

Source: Dior

Tartan Fever by PHILIPP PLEIN – FW2014/15

Tartan handbag with micri black crystals.

Classic red tartan  blends with  quintessential black and gold for PHILIPP PLEIN’S woman of the wild West. Parkas in woolly waterproof fabrics are completely lined with soft shaved sheepskin in deepest black. Sheepskin also lines  maxi hoods trimmed with Finn Raccoon. There are dresses full of frills and flounces. Bodices are tight-fitting and inlaid with motifs in nappa and romantic cut-outs of lace and hearts, while skirts are complete with tulle petticoats.  Tartan also graces sophisticated ankle boots and the iconic little “Weapon” bag.

Long tartan coat with black stud trimmed profile.
Highly elegant pumps in Prince of Wales check.
Tartan mini skirt with gold studs.
Tartan dress with long sleeves and gold studs.
Tartan dress with lace and leather details.
Tartan dress with gold studs.
Tartan mini “Weapon” bag.
Tartan mini dress with lace details and long sleeves.
Tartan coat with black leatherslevees and micro diagonal zip on the front.
Prince of Wales check mini handbag with fur insert.
Tartan mini dress.
Tartan mini dress inlaid with motifs in nappa and romantic cut-outs.
Tartan maxi dress inlaid with motifs in nappa and romantic cut-outs.
Tartan coat with black leather lapels embellished with micro black studs.
Tartan mini skirt.
Tartan bomber jacket with fur profiled hood.

News | Exclusive Altuzarra for Target on NET-A-PORTER.COM

Altuzarra for Target Look 8 Altuzarra for Target Look 21 Altuzarra for Target Look 3

The Altuzarra brand is celebrated for embodying a combination of French sophistication and American ease, appealing to refined, independent women. This fall, Altuzarra’s aesthetic arrives at Target, empowering women to discover the transformative power of fashion at affordable prices. NET-A-PORTER.COM will be stocking over nearly 30 items, ranging in price from AED 180 to AED 550 for apparel, lingerie and accessories. Designer Joseph Altuzarra said “I’ve admired the elegance that Target brings to fast fashion. By working together on this capsule collection, we hope to instill a sense of power, confidence and beauty in women everywhere.”

Altuzarra for Target (1) INTL Exclusive to NET-A-PORTER.COM 215AED Altuzarra for Target (4) INTL Exclusive to NET-A-PORTER.COM 430AED Altuzarra for Target (3) INTL Exclusive to NET-A-PORTER.COM 335AED Altuzarra for Target (2) INTL Exclusive to NET-A-PORTER.COM  245AED Altuzarra for Target (6) INTL Exclusive to NET-A-PORTER.COM 215AED Altuzarra for Target (5) INTL Exclusive to NET-A-PORTER.COM 305AED

NET-A-PORTER.COM will be the exclusive international stockist for the Altuzarra for Target Corporation launching on September 14th.

The Fashion Insider | Bakry Alkaff


Strategic and creative brand consultant Abubakr Alkaff -aka- Bakry  who has been working in the fashion industry for the past decade helping brands around the world to find their own original DNA gives us an exclusive sneak peek into his life and shares his secret for staying on top of the game…

 “Storytelling is at the deepest foundation of how we humans communicate and share what we appreciate (value) about our culture, our heritage, our communities and ourselves. Brand storytelling is about connecting the outer value of the brand to the inner values of the client. There must be a real connection between the two or the relationship is just a transaction. And that’s my daily job, connecting values”  -Bakry Alkaff

Tell us about yourself?

To start, I’m an introvert! Which means I spend a big amount of time in my own head, thinking, scrutinizing, daydreaming, solving and imagining which helps a lot in my work. Especially the daydreaming!

How & when did you start your career in Fashion?

I started styling with my aunt’s designs for her private clients when I was 9. She’d give me the direction and what the clients like and I’d do the work. Since then styling has become my comfort zone. With time, experience and study I moved into fashion business and found another comfort zone.

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You’ve been described as strategic thinker, explain to us what is the nature of this character?

I spend most of my time consulting with clients on brand strategy, assisting them to notice useful patterns across the competitive landscape where everyone else sees complexity. In my view, most of marketers just want to know HOW to get their goal as fast and efficiently as possible. That’s tactics not strategy. Strategic thinking focuses on WHY you are intent on following any particular course of action. When you are clear about your WHY, the HOW to get there seemingly takes care of itself, like gravity I don’t know how this principle works. I just know it does.

How can storytelling be used in Fashion brands?

Storytelling is at the deepest foundation of how we humans communicate and share what we appreciate or value about our culture, our heritage, our communities and ourselves. Brand storytelling is about connecting the outer value the brand provides to the inner values of the client. There must be a real connection between the two or the relationship is just a transaction…. And that’s my daily job, connecting values.

In your professional opinion what kind of marketing era are we in?

I think we are now in a branding and storytelling concept. Sales concept ended way years ago when marketing concept emerged in 50s and now, it’s shifting into a concept of branding and storytelling where trends and styles are playing bigger roles than the collection itself.  Instead of “buy me” or the area of “this product fits you, buy it”, it becomes more of “ this is what I am. This is WHY I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.” There is a shift from customer’s needs to customer relationship.

What is the secret of making an effective marketing plan?

Brand is the attributes, values and all tangible and intangible characters that you will need to know before you do any marketing action plan. I believe that marketing actions that based on the brand characters are the ones that transmit and shape the brand connection with prospects, even if you bought or did not buy, the brand is ultimately what determines if you will become a loyal customer or not.

photo 1


Who are your favorite designers?

Riccardo Tisci, Carol & Humberto, Marc Jacobs, David Delfin.

What are the five songs on your playlist now? 

LICK IT (mix tape) by Chris Jylkke

A cualquier otra parte – Dorian

Speed of dark – Emiliana

Monument – Robyn

Do it again – RobynPicMonkey Collage

Vintage or Couture? Vintage

Chukka or Brogues shoes? Chukka and tennis shoes (honestly, all of them!)

Spender or Saver? Spender

City loft or Villa? City loft

Book or Movie? Book

Tom Ford or …? Tom Ford

Beach or Mountains? Mountains.

Neck Tie or Bow Tie? Neck Tie.

Thobe or a Suit?   Suit…… And of course Thobe!

Kittens or Puppies?   Puppies.

Paris or New York?  :-)

Summer or Winter? All seasons equally.

Ice Cream or Yogurt?    Yogurt

Blond or Brunette?  The one with the letter B!

Shorts or Pants?    Shorts.

 Your daily routine?

Instagram– Breakfast– Sport– Work– Lunch– Work– Dinner+friends – Instagram– read + sleep.  

Harajuku’s Wonder Girl | Mademoiselle Yulia

f0ba25b09204052bMADEMOISELLE YULIA  is a singer, DJ and a Designer, I came across her work back in 2011 when she released her debut album “MADEMOWORLD” from EMI as a singer(see the video here). For me it was hard not to notice the blue hair, those short bangs and of course that fierce-chic Harajuku  swag.

yulia1yulia2Harajuku’s wonder girl became the featured artist in TOWA TEI,WILL I AM,TERIYAKI BOYZ®,UFFIE,PLASTICS songs and their shows, playing for Summer Sonic, Fashion Week in Paris, New York, London and Tokyo.  Opened acts for Kylie Minogue’s show in Japan. She also has been writing regularly a column for NYLON JAPAN MAGAZINE for the past 6 years now. yuliaaMADEMOISELLE YULIA designs & directs her own jewelry brand Giza, and recently was one of the faces for Gucci’s “FRINGE BAG” campaign.Mademoiselle Yulia’s Giza accessories.Mademoiselle Yulia for Gucci Nouveau


In a recent interview with the fashion daily TV she explained how she became a DJ, Why she became a fashion idol in Japan and talked about her parents effect on her life and choices.Mademoiselle Yulia  is well known to be a fashion icon, a trendsetter, and a muse  to fashion designers in Japan and abroad, that’s why you will find her in almost all of the fashion weeks around the world as street style photographers favorite.280264 Streetstyle tumblr_n9ls1gdHH51qi77nvo1_1280 10-18-13-46-02-20131018_004-thumb-660xauto-236669paris-fwaw2014-mademoiselle-yulia-redMademoiselle Yulia by Tommy Ton

Photo Courtesy of: Stockholm street style, JPMV, Tommy Ton, STYLEDUMONDE,  Highsnobiety, and Gucci.

Trend | How To Mix Prints Like An It-Girl

  • Micro Print + Cheetah Print

    Micro Print + Cheetah PrintPHOTO: Athens Street Style

  • Paisley + Snake Print

  • Paisley + Snake Print

    Stripes + Windowpane

  • ‘90s Floral + Retro Floral

  • Polka Dots + Stripes

  • Animal Print + Plaid

    PHOTO: Natalie Off Duty
    Kaleidoscope + Moody Floral
  • Kaleidoscope + Moody Floral

  • Textile + Paint Splatter

  • Pinstripe + TartanPHOTO: Gastro Chic

Trend | Fancy Finishes

  • Eleanora
    We’ll be the first ones to admit that we’re instinctively drawn to sparkly things, and how could you blame us? Why wear a cocktail dress when it can be an embellished cocktail dress? (Our thoughts exactly.) As such, we were delighted to cull looks from some of the top street style stars like Eleanora Carisi of JouJou Villeroy, Sofia Sanchez Barrenchea, and more, all of which feature clothes with romantic, dramatic embellishments. Eleanora Carisi of JouJou Villeroy While out in Milan, the fashion blogger wore a luxe leather jacket with paillette-embellished sleeves, and accessorized with metallic pieces, including mirrored sunglasses, a silver clutch, and cap-toe pumps. 
  • Candela Novembre
    The street style star offset her feather-encrusted blouse with a structured miniskirt and black heels for a thoroughly dynamic (and chic) ensemble.

  • Meruvert

    Meruyert Ibragim of Buro 24/7
    We understand it’s too hot for outerwear right now, but we must get our hands on this inexplicably cool coat.

  • Sofia

    Sofia Sanchez Barrenchea
    We’ve had a girl crush on Barrenchea for quite some time now, and this charming grass green dress only deepens our obsession. If you’re looking to sport an embellishment in a subtle way, opt for a dress with a sequined collar like Barrenchea’s.

  • Candela Novembre
    We’re appointing Novembre as the official master of fancy finishes, which is why we couldn’t resist including this second outfit of hers, showcasing an emerald, sequin-embellished sweatshirt. 

  • street
  • 3.1 Phillip Lim Sequin Side-Seam Cotton & Silk Top ($350) Wear this top with a pair of boyfriend jeans and chunky heels.

  • Equipment Reese Crystal-Embellished Washed-Silk Shirt ($280)
    The crystal embellishments are so subtle on this shirt you could wear it to work!

  • MSGM Appliquéd Floral Top ($895) We’re pretty sure this is the ultimate party top.

  • Finds + CeliaB Donna Sequin-Embellished Wool Jacket ($795) Wear this ladylike jacket with a slouchy tee and ripped jeans for the ultimate It-girl look.

  • Embellished Denim Playsuit


    Miu Miu Embellished Denim Playsuit ($4105) We know, we know—this is a wish list item. A girl can dream, right?

  • Juno Silk Embroidered Sheer Tee


    Mother of Pearl Juno Silk Embroidered Sheer Tee ($725) Layer this sheer top over a silky slip dress, and accessorize with sling-back pumps for a sharp evening outfit.

  • Tomboy Diamond Jeans

    Stella McCartney Tomboy Diamond Jeans ($895) We can totally see Taylor Tomasi Hill in these jeans.
  • Zara Sweater With Floral Appliques ($80) Say hello to the knit you’ll wear well into fall (and winter).

  • Richard Nicoll Sequin-Embellished Stretch-Cape Mini Dress ($1630) If ever there was a party dress to invest in, it’s this one.

  • Embellished Pencil Skirt


    Erdem Embellished Pencil Skirt ($2450) For an Olivia Palermo-inspired ensemble, style this skirt with a crisp button-down shirt and sleek pumps.

    Source: whowhatwear

Culture File| Voices: has launched a cultural initiative that will be promoting fashion, style, art and design from the Arab World. It will also open a new window for the whole world to view the rich and bounteous cultural and ethnic diversity of the region, and to shed more light on the positive side of the Middle East which seldom gets any attention globally. Voices will probably be one of the most valuable projects that have come out this year and we thought it was very important to ask Senior Editor of Sofia Guellaty about it.

1- When did you  decide that you wanted​ to do this project and how did it all come about?
When we launched we kept on insisting on the concept of identity and the lack of positive role models when it comes to fashion in the GCC and the Arab World in general. Another subject that is dear to my heart is cultural exchange after our colleagues at launched their Style Map, we thought we could take it a step further and focus more on culture then travel.
2- Why did you choose to do this now? 
How many times did you suffer from stereotypes being an Arab woman in your private life or at work? I wanted to feature people who make us proud, give artists and movers and shakers a space where they can share their experiences, enlighten, inspire or entertain our readers. Our contributors come from all the corners of the world, we are well-travelled and curious people ready to promote our culture and be inspired by others.
3- Do you think that the Middle East & North Africa have finally matured in style, fashion and the arts where we can be considered a raw and rich resource for new designers, global trends and ​even new art movements that can be exported to the rest of the world?​
Absolutely! Our Islamic architecture, music, food, our whole civilization has inspired many movements in the past, but I see clearly now the rising of an Arab cultural renaissance. Every week I am amazed to discover new promising designers, artists, chefs, entrepreneurs that are operating from the Middle East and North Africa and I cannot wait to feature them on
​4- What are your future aspirations for this positive project?
I would love to bring more cultural ambassadors on board with us and have them share their VOICES. I would also love to hear about my readers and know who they would love to read about!STYLECOMARABIAVOICESLMABy: Amal Ismail - Photos: courtesy of




Sisters are doin’ it for themselves. How many sets of famous sisters are there? Countless. From the Brontës to the Kardashians, it’s just one of those natural things about show business – where one family member will go, often others will follow.

Recently the world got excited about Kate Moss’ half sister Lottie, who recreated Kate’s infamous 1992 Calvin Klein campaign in a new shoot for the denim designer. Bearing a striking resemblance to her older sister, we were struck by just how much the 16-year old looked like a young Kate and it got us thinking – we really are influenced by our older sisters, aren’t we?

With that in mind, here are some style rules you definitely learn from your older sister…


Aside from the fact (and it is a fact) that jeans are never washed, ever, there are plenty of reasons not to borrow your sister’s jeans. You’ll try it, of course, but will never do it again. Alongside the strange, unfamiliar smell emanating from the crotch, there is the hidden secret that jeans mould to your personal body shape and are therefore unshareable. So when you sheepishly return your sister’s J Brands, the knowing look in her eye will tell you that you need to invest in your own pair of denim wonders to avoid an extra tight bum, or baggy crotch. Even if you’re exactly the same size.


Lottie Moss and Kate Moss
Lottie Moss and Kate Moss


Your sister’s gorgeous t-shirt collection strikes envy into your heart, but as a tweenager, you don’t realise that the reason she looks so curvaceously good in them is because she splashed out on an excellent t-shirt bra that actually fits her. Somehow the bumps of your embroidered Marks & Spencer soft-cup don’t really do the jersey justice. Another knowing glance, another lesson learned.


Cara Delevingne and Poppy Delevingne
Cara Delevingne and Poppy Delevingne


Your mother is useful for many things, but when it comes to hairstyles she’s a bloody nightmare. Any time post-eight years old, pigtails aren’t going to get you out of a bad hair day situation, so rather than turning to your mother, eagerly holding a series of coloured hair bands and scrunchies and a very painful hairbrush, you’ll need to turn to sis. Somehow she has the messy bun, the side braid, the slicked-back ponytail look down. Plus, she knows the secrets of dry shampoo. Learn from her, and you’ll never have to deal with Friday frizz again.


Yes, your sister is your style icon but she will make mistakes too. The best thing is that you can learn from them. Stretch-denim? She tried it and now you don’t have to. Cropped flares? You’ll never go there after flicking through the 2003 family photo album.


Dakota Fanning and Elle Fanning
Dakota Fanning and Elle Fanning


One thing we all learn from sister-to-sister style advice is that if you give your clothes away, you’ll be more likely to get some back. Hand over your hand-me-downs and before you know it that vintage swing skirt you’ve been eyeing up for years will end up in your wardrobe. It’s such an easy way to refresh your wardrobe for literally zero pounds, zero pence. The only thing is that if you’re lending clothes, remember that’s a totally different concept, which can lead to the age-old problem of stealing. Our fashion editor, and sister to two equally stylish ladies, suggests taking a picture of the sister who is borrowing your clothes, with the item in question, and the newspaper of the day so the date can be captured. Purely for the legal reasons, of course.


by Motilo Team


Exclusive News|Patrizia Pepe: Eleonora Carisi Launches Capsule Collection


A wishing box for safekeeping your dreams. An explosion of colors to face every day with a smile. A thought for you. Patrizia Pepe and Eleonora Carisi met one sunny day in the Tuscan countryside. Simplicity, esteem and enjoying doing things well this is the formula for a naturally glamorous, creative collaboration.


2V5671_A1LP_Y258_1 2V4841_A1LP_Y258_1 2V5467_A1LP_M259_1 2V5557_A1LP_XN12_1 2V5671_A1LP_XN12_1 2V5705_A1LP_W101_1

Exclusive| Lomar’s Eye On Talent Finalists

photoLomar  is one of the leading men fashion companies in Saudi Arabia launched last April their first fashion contest which offers young designers throughout the kingdom the opportunity to participate in a local fashion design competition, which will take place every year. The aim for this event is to keep an eye on talents, to give young designers access to new media platform, as well as the opportunity for a job offer from well-known brands in the gulf area. About the contest Abubakr AlkafLomar Marketing Manager says “It’s important in fashion business to hear young creative voices. Giving them strength, confidence and attention.”. Last Wednesday Lomar’s team have successfully made the final selection and choose eight lucky talents out of 87 with jury members of :Reem Faisal – Bridal designer at Reem Faisal Couture, Aram Kabbani – Fashion stylist, Hala Alharthi – Fashion Stylist, Rana Ismail – Owner of Libra boutique & Mona Alhaddad – Head of Lomar Design Department. The following names are the nominated participants to the final ceremony where they will produce their designs and showcase it in a fashion show in Dar Alhekmah University, congratulations to:

1- Lamees Galaa Abu Alnaser
2- Arwa Humoud.
3- Haneen Salem Omar.
4- Aseel Abdulaziz
5- Abrar Fahad Alqurashi
6- Sondos Zahid
7- Fatimah Bahumaid
8- Sumayya Khaleeluddin


Lamodarabia wishes all the participants the best of luck!

Riyadh News| Rukun Gallery “We Love This Corner!”


10151933_1421930394731932_3197728992981236926_nRukun gallery, a contemporary art and design gallery featuring a mix of sculptures, paintings, furniture and mixed media pieces, opened its doors to the public during the holy month of Ramadan. Guests enjoyed a casual evening over a reception that was held at the gallery located in Nojoud Centre in Riyadh – Saudi Arabia.

The Social Majlis By Kun StudioThe gallery aims to become a hub for creative minds displaying the merger of playfulness and craftsmanship and showing what this union is able to produce. The gallery also focuses on nurturing personal experiences with all of the pieces it displays.

The Rainbow Chair By Kun StudioThe soft opening exhibition showcased unique art and design pieces from Europe such as Apparatus, Duffy London, in addition to exclusive pieces created by the gallery’s own design studio ‘Kun’. The opening was attended by Riyadh’s elite society, art and design enthusiasts, artists, fashion designers, members of the press, including design and fashion bloggers.

The Up Balloon Table By Duffy LondonGallery owner Noura Saud commented on the opening saying: “Ever since I could possibly remember, I have had a passion for art and design especially for pieces with a twist. Each design displayed in the gallery is personally handpicked by myself from around the world. I am excited to share with this community the beautiful art pieces that not only hold a rich history and originality, but are also functional and practical. It will truly be a worthwhile experience for any art and design aficionado.”

photo 1-Instagram: Deema_Fahad

Never forceful, each item displayed at the gallery is meant to have its presence as a stand-alone piece of design or art, and yet at the same time has the ability to integrate itself into any interior. Telling a story and portraying where each designer wishes to take their work is an integral part of this experience.

She also added: “We are also very proud to introduce our very own design studio “Kun” where we create our own original design pieces. Our studio’s philosophy at Kun deeply focuses on merging our history and culture with modern and contemporary designs as well as establishing a cross relationship between art and design.”

photo 5-The design studio, Kun, is part of the larger entity “RUKUN”. The name is derived from Rukun, meaning, “to be” in Arabic. The studio is home to the designer’s unique and original creations where they turn plans on paper into physical objects that are innovative, customizable, and of outstanding quality and finishing.

photo-Instagram: Oasismagazine

Along with the contemporary and modern unique furniture, the gallery itself is a work of art in a minimalistic sense. The new exhibition space, complete with polished concrete floors, open plan and high ceilings, is located in the ultra-fashion retail district of Nojoud centre in Riyadh, KSA.

photo 2-Instagram: Deema_Fahad

The gallery announced plans to hold a grand opening and to hold future monthly shows featuring works by well-renowned international artists and designers as well as emerging talents from the region.

For more information about the gallery and the opening, please visit or

Source: Rukun Gallery  - Photo Courtesy of: Rukun Gallery

Photography | An Artistic Expression of One’s Truest Self

bali-shipwreck-divers-underwater-photoshoot-benjamin-von-wong-2A couple of days ago, I was listening the recording of a webcast titled “Living from your Soul“, featuring Donald Neale, author of Conversations with God. During the session, he stressed the importance of creating a life that expresses one’s truest self, and the fruits of following the path we are meant to follow in our life.

A couple of days later, I came across* the latest work of Benajmin Von Wog, where he dove with 2 models 25meters underwater, to a shipwreck, to create one of the most fascinating conceptual photography masterpieces ever! “My job as the photographer is to make sure that regardless of the conditions and challenges, I have to be able to capture and create an amazing series of images and the only way that is possible in a shoot like this one is to be surrounded by people that I can trust so that I can do my job,” say Benjamin in his blog.
To realize the shoot, Benjamin went through many challenges and obstacles, but his devotion and passion overcame these barriers to translate into the beautiful work he leaves us with.
At this point, you may be asking what could be the correlation between a webcast about “Living from your Soul” and a conceptual photo shoot, under the sea. And the answer is very simple: Benjamin is an example of a passionate man who has understood his soul and its agenda. He lives by the soul’s agenda, and the beauty we see in his art is the outcome of his expression of his truest self.

*I came across the work of Benjamin Van Wog through an article by, covering the underwater photoshoot

By: Mustapha Dagher 

Famous Quotes | Words of Fashion’s Greatest

  • “The best fashion show is definitely on the street. Always has been, and always will be.” —Bill Cunningham
  • “Women who wear black lead colorful lives.” —Neiman Marcus
  • “All my life I’ve pursued the perfect red.” —Diana Vreeland
  • “The most beautiful makeup for a woman is passion. But cosmetics are easier to buy.” —Yves Saint Laurent
  • “I never worry about diets. The only carrots that interest me are the number of carats in diamonds.” —Mae West
  • “The best things in life are free. The second best are very expensive.” —Coco Chanel
  • “I’ve always thought of accessories as the exclamation point of a woman’s outfit.” —Michael Kors
  • “Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick.” —Gwyneth Paltrow
  • “You cannot fake chic but you can be chic and fake fur.” —Karl Lagerfeld
  • “I’ve always thought of the T-shirt as the Alpha and Omega of the fashion alphabet.” —Giorgio Armani
  • “Women should look like women. A piece of cardboard has no sexuality.” —Alexander McQueen
  • “Style is wearing an evening dress to McDonald’s, wearing heels to play football. It is personality, confidence and seduction.” —John Galliano
  • “Fashion wasn’t what you wore someplace anymore; it was the whole reason for going.” —Andy Warhol
  • “If I think about it too much, I can’t get dressed.” —Daphne Guinness
  • “Buy less, choose well.” —Vivienne Westwood
  • “Luxury bags make your life more pleasant, make you dream, give you confidence, and show your neighbors you’re doing well.” —Karl Lagerfeld
  • “There is a shade of red for every woman.” —Audrey Hepburn
  • “As far as I’m concerned, leopard is a neutral.” —Jenna Lyons
  • “Real elegance is everywhere, especially in the things that don’t show.” —Christian Dior
  • “Let the others have the beauty. I’ve got the charisma.” —Carine Roitfeld
  • “Treat your makeup like jewelry for the face.” —Francois Nars
  • “Women think of all colors except the absence of color. I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony.” —Coco Chanel
  • “Pour yourself a drink, put on some lipstick and pull yourself together.” —Elizabeth Taylor
  • “I design for the woman who loves being a woman.” —Diane von Furstenberg
  • “Dressing well is a form of good manners.” —Tom Ford
  • “It’s really hard to walk in a single woman’s shoes. That’s why we need really special ones now and then to make the walk a little more fun.” —Carrie Bradshaw
  • “If you wear things you adore, you just look better.” —Margherita Missoni
  • “I can be naked as long as I’m wearing the right pair of shoes.” —Anna Dello Russo
  • “Crying is for plain women. Pretty women go shopping.” —Oscar Wilde
  • “I wear my sort of clothes to save me the trouble of deciding which clothes to wear.” —Katharine Hepburn
  • “Trendy is the last stage before tacky.” —Karl Lagerfeld
  • “If your hair is done properly and you’re wearing good shoes, you can get away with anything.” —Iris Apfel
  • “I like being a woman, even in a man’s world. After all, men can’t wear dresses, but we can wear the pants.” —Whitney Houston
  • “If I’m going dancing, then I wear the highest heels with the shortest dress.” —Kate Moss
  • “I make clothes, women make fashion.” —Azzedine Alaia
  • “Pearls are always appropriate.” —Jackie Kennedy Onassis
  • “Do you prefer fashion victim or ensembly challenged?” —Cher Horowitz
  • “My fashion advice is to have a flattering mirror and then forget about it.” —Vivienne Westwood
  • “A woman’s perfume tells more about her than her handwriting.” —Christian Dior
  • “Girls do not dress for boys. They dress for themselves, and of course, each other. If girls dressed for boys, they’d just walk around naked at all times.” —Betsey Johnson
  • “I want to die with my blue jeans on.” —Andy Warhol
  • “Do I make fashion mistakes? Yes, but I won’t say what.” —Domenico Dolce
  • “Women dress alike all over the world: they dress to be annoying to other women.” —Elsa Schiaparelli
  • “You can never be too rich or too thin.” —Wallis Simpson, Duchess of Windsor
  • “I actually used to smile a lot in pictures. I think I only stopped smiling when I got into fashion. Fashion stole my smile!” —Victoria Beckham
  • “A relationship is like couture—if it doesn’t fit perfectly, it’s a disaster.” —Carrie Bradshaw
  • “I think in black.” —Gareth Pugh
  • “Anything is possible with sunshine and a little pink.” —Lilly Pulitzer
  • “I adore artifice. I always have.” —Diana Vreeland

 By Sarah Lindig

Source: HarpersBazzar

Top News | The Most Famous Designer You’ve Never Heard Of


Since the departure of its namesake designer circa the late 2000s, Maison Martin Margiela has chosen to present its design team as an anonymous, lab-coated cabal of talents. The house has made numerous attempts to hide them — even making them avert their faces in a 2013 Elle shoot. But Margiela does, in fact, have a single head designer. His name is Matthieu Blazy, and he is a pretty normal-seeming 30-year-old. His LinkedIn profile, which has been public for years, plainly lists him as head designer at the label.

Update: The company responded to a request for comment as follows: “As long standing policy,  Maison Martin Margiela does not communicate on any one individual, and our work is done as a collective whole.

09-suzy-menkes-vogueSuzy Menkes is definitely a fan. The international Vogue editor posted a cute Instagram picture of Blazy with Raf Simons, and captioned it as follows: “Raf Simons congratulates Matthieu Blazy after a powerful Maison Martin @Margiela Artisinal [sic] show. They used to work together.” In her review, titled “A Star is Born” (hopefully, things turn out better for Blazy than they did for Esther Blodgett), Menkes praises the designer by name, saying that this collection “brought the designer Matthiew Blazy out of the shadows.” Menkes concluded,

It is understandable that Renzo Rosso, whose company Only the Brave is behind Margiela, should want to keep Blazy backstage – especially since the founding designer so rarely showed his face. But you can’t keep such a talent under wraps.

According to his LinkedIn profile, Blazy previously served as a senior designer at Raf Simons, and evidently remains friendly with his former boss. He also interned at Balenciaga and John Galliano. Despite this impressive CV, Blazy hasn’t done press in his capacity as Margiela’s designer. But it looks like he is, willingly or unwillingly, edging his way into the public eye. Not that Blazy is an altogether private figure. A quick page through his (public) Instagram reveals that he watches soccer with Adriana Lima and Isabeli Fontana. By Véronique Hyland

MMM_0078.450x675 MMM_0125.450x675

Maison Martin Margiela

Fall 2014 Couture

I hope you enjoyed reading the article above as much as I did, even though we still don’t know what the founding designer looks like but at least we do know now who the current one is! half of the mystery is solved.. I’ve chosen the best 3 looks out of 22, let us know what you think. – Amal Ismail

 Source: NYMagazine - Photos: courtesy of nymagazine and

LMA Favorites | Local Collections for Ramadan & Eid 2014

LMA Kafftans & Abayas CollageLately we have been focusing more on the talented local brands & designers of Saudi and since Eid is just around the corner how about we all celebrate & support the local product?  We picked 4 of our favorite collections for this season to share with you & hopefully inspire you find the Eid Look..

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Shehana Design:Shehana Design - Shola Shehana Design - Shola1 Shehana Design - Shola2 Shehana Design - Shola3 Shehana Design - Sholaa

Mishael Alrajhi:DSC_7526-- DSC_7721 DSC_7668DSC_7793


OUTNET1375150_Jimmy Choo_Fedora paillette-trimmed elaphe, sateen and mirrored-leather sandals__THE OUTNET.COM_AED 1990 384876_Nicholas Kirkwood_Suede and leather pumps __THE OUTNET.COM_AED 780 386143_Bruno Magli_Gelmer Swarovski crystal-embellished mesh and suede pumps__THE OUTNET.COM_AED 3765 489518_Jimmy Choo_Leopard-print calf hair ankle boots__THE OUTNET.COM_AED 2545 488942_Pierre Hardy_Suede sandals __THE OUTNET.COM_AED 2005 489719_Nicholas Kirkwood_Chain-trimmed leather ankle boots__THE OUTNET.COM_AED 2115 489728_Nicholas Kirkwood_Cutout suede and leather ankle boots__THE OUTNET.COM_AED 1155 489677_Nicholas Kirkwood_Color-block python sandals__THE OUTNET.COM_AED 1840 489526_Jimmy Choo_Glenys elaphe sandals__THE OUTNET.COM_AED 2440 489667_Nicholas Kirkwood_Erdem woven-silk and patent-leather pumps__THE OUTNET.COM_AED 1195 489723_Nicholas Kirkwood_Suede and metallic leather slingback pumps__THE OUTNET.COM_AED 1330 489731_Nicholas Kirkwood_Hexagon leather loafers_THE OUTNET.COM_AED 1455 489679_Nicholas Kirkwood_Elaphe, patent-leather and suede sandals__THE OUTNET.COM_AED 1465
About THE OUTNET: THEOUTNET.COM is the most fashionable fashion outlet! Since launching in April 2009 by the people behind NET-A-PORTER.COM, THE OUTNET has established itself as the go-to destination for style-conscious shoppers. THE OUTNET stocks an unparalleled selection of previous season designer fashion from more than 250 designer brands at great prices. It also offers exclusive collaborations with high profile designer labels. With express shipping to 170 countries (including same-day delivery to London and Manhattan), THE OUTNET is the definitive designer outlet to which everyone is invited.


Aziz Bekkaoui S_S 2015 1“Just by looking at Aziz Bekkaoui’s collection you can easily see the rich artistic and design background he comes from, I’m so happy to have stumbled upon this beautiful collection this week via a mutual friend. I would like to say a big thank you to his amazing team who immediately helped us share this beautiful and global message of peace and harmony here, I’ll leave you with my top favorite looks from his 58 amazing pieces.” Amal Ismail

Aziz Bekkaoui S_S 2015 2 Aziz Bekkaoui S_S 2015 10Eng: At the root of the new collection of Aziz Bekkaoui lies the question: are you ready to share? Are you ready to share love and peace? Sun and water? Land and food? Tradition and history? Symbols and signs? Logo’s and colors? The collection shows a co-existence of fabrics and techniques. Cotton and silk live peacefully together with wool and linen. Traditional and sportive patterns and motives, like Keffiyeh, Tallit and Masaï go along with new prints and colors. The color palette consists many shades of blue from turquoise to pastel blue, cool mint green, desert khaki, naples yellow and lemon, red-white and blue-white. Urban meets classic. Beach wear embraces activism. Love happenings join religious gatherings. Time for separation is over. ‘Sharing’ and ‘Liking’. Let’s be generous.

Dutch: Aan de basis van de nieuwe collectie van Aziz Bekkaoui ligt de vraag: ben je bereid te delen? Ben je bereid liefde en vrede te delen? En zon en water? Land en voedsel? Traditie en geschiedenis? Symbolen en tekens? Logo’s en kleuren? De collectie toont een co-existentie van stoffen en technieken. Katoen en zijde leven vreedzaam samen met wol en linnen. Traditionele en sportieve patronen en motieven, zoals Keffiyeh, Tallit en Masaï, gaan samen met nieuwe prints en kleuren. Het kleurenpalet bestaat uit vele tinten blauw, van turquoise tot pastelblauw, koele mintgroen, desert khaki, napelsgeel en citroengeel, rood-wit en blauw-wit. Urban ontmoet klassiek. Glamour omarmt activisme. Dance events gaan samen met religieuze bijeenkomsten. De tijd van hokjesgeest is voorbij. In de 21ste eeuw herkennen en erkennen we elkaars specifieke kwaliteiten en leven respectvol met elkaar; over de waterschotten en muren heen. Laten we genereus zijn. ‘Sharen’ en ‘Liken’.

Aziz Bekkaoui S_S 2015 11 Aziz Bekkaoui S_S 2015 14 Aziz Bekkaoui S_S 2015 15 Aziz Bekkaoui S_S 2015 17 Aziz Bekkaoui S_S 2015 22 Aziz Bekkaoui S_S 2015 23 Aziz Bekkaoui S_S 2015 25 Aziz Bekkaoui S_S 2015 36 Aziz Bekkaoui S_S 2015 38 Aziz Bekkaoui S_S 2015 4 Aziz Bekkaoui S_S 2015 40 Aziz Bekkaoui S_S 2015 41 Aziz Bekkaoui S_S 2015 44 Aziz Bekkaoui S_S 2015 47 Aziz Bekkaoui S_S 2015 50 Aziz Bekkaoui S_S 2015 54 Aziz Bekkaoui S_S 2015 56 Aziz Bekkaoui S_S 2015 6Aziz Bekkaoui S_S 2015 4 Aziz Bekkaoui S_S 2015 38 Aziz Bekkaoui S_S 2015 12 Aziz Bekkaoui S_S 2015 21 Aziz Bekkaoui S_S 2015 35 Aziz Bekkaoui S_S 2015 37 Aziz Bekkaoui S_S 2015 39Eng: Aziz Bekkaoui finalist Dutch Design Awards

With the collection ‘Images Rule’ Aziz Bekkaoui is one of the finalists of the Dutch Design Awards in the category ‘Fashion’. The independent jury appreciates the overall concept: from presentation to models and performance to garments. The official award ceremony will be October 18th.

Dutch: Aziz Bekkaoui finalist Dutch Design Awards

Met zijn collectie ‘Images Rule’ behoort Aziz Bekkaoui tot de finalisten van de Dutch Design Awards in de categorie ‘Fashion’. De onafhankelijke commissie waardeert het totaalconcept: van presentatie tot modellenkeuze en van performance tot kledingstukken. De uitreiking van de Dutch Design Awards is op 18 oktober.

Find out more about the designer on:

THOBÉ|Mishael Alrajhi’s Resort Collection 2014

Mishael Alrajhi is a young Saudi designer based in Riyadh her latest Resort Collection THOUBÉ is an attempt to marry the vibrant visions of summer and Mishael’s travels with the spiritual significance and cultural wonderment during Ramadan.DSC_7723

The inspiration has been drawn from a modern interpretation of the season’s festive vibes, tradition meeting serendipity on the cobblestone streets of Paris. The hues and shades capture the season in a new light and whimsical sophistication, invoking thoughts of Eid at Champs Elysees, Iftars at Tiffany’s and a Parisian Ramadan.


Mishael Al Rajhi employs a unique technique in playing with the fabrics and texture of her designs for THOUBÉ. We invite you to discover THOUBÉ, a wearable interpretation of serendipity and magical moments below.

DSC_7721DSC_7776DSC_7430DSC_7659DSC_7553DSC_7547DSC_7521DSC_7509DSC_7526--DSC_7601DSC_7570--Source & Photo courtesy of: Mishael Alrajhi

SCHIELD FW 14/15 | “Disorder Sisters”

07SCHIELD diego diaz marin The Schiled team is back with yet another interesting story, portraying the relationship and rivalry between two sisters, I guess we can all relate to this since sisters have a lot of fights regarding clothes, accessories, jewellery..etc! I really liked the concept and the amazing pieces in this collection.05SCHIELD diego diaz marin  08SCHIELD diego diaz marin 03SCHIELD diego diaz marin 06SCHIELD diego diaz marin09SCHIELD diego diaz marin"The new SCHIELD FW 14/15 photofilm campaign called "Disorder Sisters" is about a disturbing story and a dark report between two sisters. We wanted to create through these pictures the whole spirit of a mystical and dark collection."- Diego Diaz Marin

Photographer Diego Diaz Marin
Designer: Roberto Ferlito
Hair: Nino Mariorana
Make up: Pamela Costantini
Models: Aimee Hurst , Katerina Kosakova



Doll House By Haifa Fahad | Ramadan Evening Collection 2014

HFRC2Haifa Fahad the founder& designer of both Haifa Fahad “Evening wear” & YOYO by Haifa Fahad “ready to wear”. An independent clothing brand based in Saudi Arabia that was first launched in March 2013. Haifa is a fashion designer who graduated from Art & Skills Institute with a certificate from Box Hill University. She has always had a strong passion for fashion a motivated as a young fashion designer who has a unique original style that reflects her personality. She is determined to represent her brand and style to broader international audience as well as represent Saudi female Designers. Being creative hard worker and self initiator, she plans on breaking through as a high-end fashion designer and to stand out from the others.HFRC13HFRC11

Her new Ramadan | Evening Collection takes originally inspiration from the colors and textures of Maldives uncontaminated nature and the mesmerizing reflections of sunlight and moonlight on the sea water, shells and sand.

HFRC9 HFRC8The collection’s color palette captures all the shades of the sky at sunrise and sundown and are declined in soft pastel tones, fabrics are exquisitely supple yet structured as to create feminine silhouettes that satisfy all women, offering something stunning for each woman’s different body shape.HFRC7 HFRC6

Each pattern and design in this collection is a work of engineering precision. Through silk, taffeta and organza the designer wants to recreate Nature’s touch on Earth: the rippling movements of water, the soft tracing of the summer breeze on the sand dunes, the glittering sparkle of oysters ‘pearls and seashells. Whilst developing the collection the imagination of Haifa expanded from  Maldives’ day dreaming into the fabulous world of dolls and little girls playing with beautiful toys.HFRC5 HFRC4

Haifa’s designs are in fact painstakingly hand embellished with pearls and encrusted with crystals just like the dresses of collectible Parisian dolls still unmistakably maintaining the designer’ signature edge, uniqueness and wit.HFRC3 HFRC1Expect quintessential beauty and quality mixed with a quirkiness that will suit the young ladies as well as enchant any elegant woman.

Source & Photo Courtesy of: Haifa Fahad

Jeddah News | Lomar – افتتــاح فرع لومـــــار النســـــائي

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منذ عام 2003 كانت إنطلاقة إسم #لومار تحت شعار إعادة تعريف الثوب. ورغم ما واجهته الشركة من إنتقادات محبطة من البعض لكن بدعم وتشجيع باقي أفراد المجتمع وبفضل الله تخطت الشركة كل التحديات بنجاح كبير لم يكن له مثيل بتاريخ صناعة الأزياء بالخليج والعالم العربي. ومن عام 2011 بدأنا بدراسة السوق النسائي بالمملكة وأستقطبنا كوادر وخبرات أجنبية من بلجيكا وفرنسا بلاد الموضة وبوابة الأزياء تحت قيادة وإشراف رئيسة قسم التصميم السيدة منى الحداد لوضع التصاميم ومعالجة عيوب القص السائدة ورسم البترونات الصحيحة والمناسبة للمرأة السعودية المتجددة والمحافظة. واليوم تنطلق مجموعة التصاميم المستوحاة من طبيعة حياة المرأة. دراسة، عمل، رياضة، مناسبات. 

Source: Lomar

Quick Tips | Organized Jewellery Box

Do you spend valuable time searching through your jewelry for the perfect necklace, only to find it in a million knots? (Yeah, us too.) Maybe it’s time to rethink the way you organize your jewels. scroll to see more, storage solutions for all types of jewelry, right this way..
Sick of spending unnecessary time detangling your teeny-tiny necklaces? Try hanging them!
PHOTO: On My Side of the Room
To avoid having your earrings slide around, store the gems in a compact and felt-lined home.
PHOTO: Red Reiding Hood
PHOTO: Riki Jones Pinterest Board
The diverse compartments in Jonathan Alder’s Toulouse Jewelry Box ($295) offer storage for all types of earrings.
A tray with built-in dividers is perfect for keeping your fragile bracelets organized and untangled.
PHOTO: Fashion Me Now
PHOTO: Vogue
Keep the jewelry you wear all the time in a highly visible, easy-to-access place.
PHOTO: A Little Dash Of Darling
PHOTO: Jadore J.Crew Tumblr
Never misplace a ring again! For a smart and stylish storage solution, we suggest stashing all of your rings together in a decorative dish.
PHOTO: Vivaluxury
PHOTO: Riki Jones Pinterest Board
Why hide your stunning baubles? Display your number one dazzlers on and around your vanity.
PHOTO: Vivaluxury
PHOTO: With Love From Kat
Since timepieces and chunky bracelets take up a decent amount of space, invest in a double-bar display stand. It will also serve as a fabulous accessory for your dresser!
PHOTO: College Vintage
PHOTO: Image from Vivaluxury, polyvore

Ramadan 2014 | Taller Marmo


Taller Marmo is a Dubai based womenswear brand, founded in 2013 by designers Riccardo Audisio and Yago Goicoechea who design for the modern Arab woman. We were lucky to have met them at their debut  in October 2013 during FFWDD and were able to see them elevate and grow with each collection. Here is a glimpse of their Italian made Ramadan2014 Kaftans…1912428_470979183037070_6606262869548742670_o 10296202_470978689703786_7153192567699006356_o 10338632_470979459703709_267589031903705453_o 10368845_470978643037124_2895665476712462244_o 10380162_470979026370419_4764208125191260737_o 10446162_470979139703741_5262589735633076515_o 10457358_470979316370390_5276235123954339559_o 10476043_470978676370454_284336301126383232_o 10498027_470978959703759_3249773626996502244_o 10498694_470979136370408_7125125848810845626_o

Designer Collection| Hussein Bazaza “448” Resort 2015

MB1 CollageFollowing “335” SS’14 collection based on a story of three hundred and thirty five days, where Hussein Bazaza was inspired by all the emotions and feelings that runs under his skin, he take us in a journey of four hundred and forty eight days with launch of his “448” capsule collection inspired by everything hidden under the ice. “448” Collection includes 20 total looks built around “Hidden under the Ice” theme. The main colors of the collection are dust blue grey, silver and black. Strong prints of the collection describe the story of melting ice with a floral background. The signature cuts and details are featured in the collection with handcrafted, embellished sweaters with heavy beadings, flared skirts with icy material effects and beads, long gowns with pleats and volumes, straight skirts with slits on both sides, lace, transparency, threads and insects details. The essential details of “448” collection managed to create a vision of Hussein Bazaza’s dramatic yet feminine designs that begin with an icy shiny block mood, where it breaks into geometric lines and melts with romantic mood and flowy silhouette.

MB4 Collage MB2 Collage MB3 Collage 448 (2) 448 (3) 448 (4) 448 (5) 448 (11) 448 (12) 448 (13)Courtesy of Hussein Bazaza Team


375635_Marni_Embellished grosgrain headband__THEOUTNET.COM_AED 690 379040_Oscar de la Renta_Polka-dot sequined silk dress__THEOUTNET.COM_AED 9160 ????????????????????????????????????????????? 411728_Noir Jewelry_Silver-plated crystal earrings__THEOUTNET.COM_AED 357 411773_Missoni_Metallic leather sandals__THEOUTNET.COM_AED 1846 467668_Preen by Thornton Bregazzi_Maja floral-print wool-blend and crepe dress__THEOUTNET.COM_AED 1549 467680_Preen by Thornton Bregazzi_Whiskey stretch-crepe dress__THEOUTNET.COM_AED 2525 448680_Anya Hindmarch_Marano glitter-finish box clutch__THEOUTNET.COM_AED 1385 474409_Katie Rowland_Ishtar Venom gold-plated amethyst ring__THEOUTNET.COM_AED 419 ???????????????????????? 373524_Biyan_Jem embellished paneled top__THEOUTNET.COM_AED 1749 364307_Charlotte Olympia_Take 110 metallic-leather sandals_THEOUTNET.COM_AED 12251) Marni – Embellished Grosgrain Headband 2) Oscar de la Renta – Polka-dot Sequined Silk Dress 3) Bruno Magli – Efia Crystal Embellished Glittered Slingbacks 4) Noir Jewelry – Silver Plated Crystal Earrings 5) Iris & Ink – Amelie Cotton Lace Skirt 6) Anya Hindmarch – Marano Glitter Finish Box Clutch 7) Preen by Thornton Bregazzi – Maja Floral Print Wool-Blend and Crepe Dress 8) Preen by Thornton Bregazzi – Whiskey Stretch-Crepe Dress 9) Katie Rowland – Ishtar Venom Gold-Plated Amethyst Ring 10) Charlotte Olympia – Take 110 Metallic-Leather Sandals 11) Biyan Jem Embellished Paneled Top

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Riyadh Fashion | Toby by Hatem Alakeel New Collection & Boutique

Screen Shot 2014-05-03 at 3.07.21 PMToby by Hatem Alakeel Launches Latest Menswear Collection and Boutique in Riyadh, KSA
Saudi based fashion designer Hatem Alakeel opens new store Toby Part3 in Riyadh and launches his S/S14 collection. Riyadh & Dubai , May 12, 2014 – Saudi designer Hatem Alakeel continues to elevate the Toby brand. His latest offering The Business Collection S/S14 of tailor made and ready to wear thobes (Arab dress) will soon be available at his third boutique, Toby Part3 in the heart of Riyadh’s fashion district, Tahlah. Toby Part3 is followed after two successful locations in Jeddah.
Screen Shot 2014-05-07 at 11.07.28 AM The store Toby Part3 is scheduled to open in the third week of June 2014. In line with Riyadh’s elite corporate clientele, Hatem has launched his current collection of high-end thobes, Toby by Hatem Alakeel The Business Collection. ‘It’s a completely different market and I’m excited to be able to cater to that. Riyadh as a specific demographic, is more business oriented so I took my time at designing a series that offers Saudi men comfort yet class and elegance. I am definitely ready to push through that market’ expresses Hatem. Having traveled all over the world, Hatem Alakeel’s designs reflect his diverse upbringing. Born in Saudi, raised in Switzerland and educated in Boston, Hatem is now based between Jeddah and Dubai.
Screen Shot 2014-04-29 at 2.55.16 PMHis harmonic blend of traditional yet modern classic designs separates Mr. Alakeel from any other menswear designer in the region. “Designing for me is very personal. I strive for detail, quality and comfort. I want the Arab man to feel relaxed in my collection. I’m inspired by the individuality and sophistication and want that to reflect in the clothing I create” says Hatem. Hailed as the Tom Ford of the Middle East, the Saudi designer’s first boutique, Toby Part1, located in Prince Sultan, Jeddah opened in 2006.
Screen Shot 2014-05-16 at 7.30.01 AMThis was followed by Toby Part2 in Rawdah, Jeddah. In 2008 he was invited to be part of the Dubai Fashion Week where he showcased his Toby line to the entire Middle East market. Since then, local and international celebrities and personalities have been seen wearing his iconic Thobes; Christain Louboutin, Snoop Dogg, Wonho Chung, Omar Butti and many more. The Toby line is also available at Saks Fifth Avenue in Dubai UAE and Bahrain. As part of his online campaign for the launch of Toby by Hatem Alakeel The Business Collection S/S14, a behind the scenes feature video is available to watch on his official YouTube channel:
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